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CONTENTS CHAPTER 1. CONDUCTING SURVEYS: EVERYONE IS DOING IT What Is a Survey? When Is A Survey Best? Self-Administered Questionnaires And Interviews: The Heart Of The Matter The Friendly Competition A Survey Continuum: From Specific to General Use Summing Up Think About This CHAPTER 2. THE SURVEY FORM: QUESTIONS, SCALES, AND APPEARANCE The Content Is the Message Define the Terms Select Your Information Needs or Hypotheses Make Sure You Can Get the Information Do Not Ask For Information Unless You Can Act On It Writing Questions Organizing Responses To Open-Ended Survey Items: Do You Get Any Satisfaction? Rules For Writing Closed Survey Questions Responses for Closed Questions Rating Scales Online Survey Questions Scaling Summing Up Think About This CHAPTER 3. GETTING IT TOGETHER: SOME PRACTICAL CONCERNS Length Counts Getting the Survey In Order Questionnaire Format: Aesthetics and Other Concerns Branching Questions, or the Infamous ?Skip? Pattern Administration: Who Gives What to Whom? The Survey Is Put On Trial Reliability and Validity: The Quality of Your Survey Guidelines for Pilot Testing Ethics, Privacy, and Confidentiality A Far-Reaching World: Surveys, Language, and Culture Guidelines for Translating Instruments Summing Up Think About This CHAPTER 4: SAMPLING Sample Size and Response Rate: Who and How Many? Random Sampling Methods Stratified Random Sampling Simple Random Cluster Sampling Systematic Sampling Convenience Samples Other Convenience Sampling Methods Finding the Sample: Who Is In? Who Is Out? How Large Should Your Sample Be? Statistical Methods: Sampling for Two Groups and an Intervention Response Rate Summing Up Think About This Articles Chapter 5. Survey Design: Environmental Control Which Designs Are Available? Cross-Sectional Survey Designs Longitudinal Surveys or Cohorts Comparison Group Survey Designs: Quasi- and True Experiments Other Survey Designs: Normative and Case Control Survey Design Validity Surveys, Research Design, and Internal and External Validity Summing Up Think About This Articles CHAPTER 6. ANALYZING AND ORGANIZING DATA FROM SURVEYS What Is Typical Anyway? Some Commonly Used Methods for Analyzing Survey Data To Be or Not To Be: Statistician or Qualitative Analyst? Content Analysis, Open-ended Responses and Comments Putting the Horse In Front Of The Cart: Selecting Analysis Methods Data Management Creating A Code Book Summing Up Think About This Chapter 7. PRESENTING THE SURVEY RESULTS Reproducing the Questionnaire Using Tables Drawing Pie Diagrams Using Bar Graphs Using Line Graphs Drawing Diagrams or Pictures Writing the Results of a Survey The Oral Presentation Slide Presentations Oral Versus Written Reports: A Difference in Conversation Summing Up Think About This Bibliography About the Author
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