Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
CONTENTS The $12 Million Stuffed Shark 4 Branding and Insecurity 17 Branded Auctions 29 Branded Dealers 39 Art of the Dealer 60 Art and Artists 75 Damien Hirst and the Shark 87 Warhol, Koons and Emin 102 Charles Saatchi: Branded Collector 119 Christie?s and Sotheby?s 132 Choosing an Auction Hammer 143 Auction Psychology 163 The Secret World of Auctions 182 Francis Bacon?s Perfect Portrait 200 Auction Houses vs Dealers 216 Art Fairs: The Dealer?s Final Frontier 231 Art and Money 243 Pricing Contemporary Art 258 Fakes 273 Art Critics 283 Museums 290 End Game 304 Contemporary Art as an Investment 321 Postscript 339 References 344 Art Websites 354 Photo Credits 355 Index 363
Library of Congress Subject Headings for this publication:
Art, Modern -- 20th century -- Economic aspects.
Art, Modern -- 21st century -- Economic aspects.
Art -- Marketing -- History -- 20th century.
Art -- Marketing -- History -- 21st century.
Art -- Collectors and collecting -- Psychological aspects.