Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Introduction Module I. The Value-added of Development Communication 1.1 What Communication? 1.1.1 Different Types of Communication 1.1.2 Historical Trajectory of Development Communication in a Nutshell 1.2 The Value-Added of Development Communication in Programs and Projects 1.3 Ten Key Issues About (Development) Communication 1.4 Understanding Scopes and Uses of Development Communication 1.5 DevComm Operational Framework Module II. Reflections on the Theory and Practice of Development Communication 2.1 Setting Common Grounds on Key Terminology 2.2 Development and Communication: an Overview 2.2.1 Modernization Paradigm 2.2.2 Dependency and World System Theories 2.2.3 The Emerging Participatory Paradigm 2.2.4 Current Boundaries of Development Communication: Diffusion and Participation 2.2.5 The Role of Media and ICTs 2.3 A Different Take in Development Communication Applications Communication to Define and Design Development Initiatives Communication To Inform and Induce Change in On-going Initiatives Combining Theory with Practice: the Multi-Track Approach Module III. Development Communication Methodological Framework and Applications 3. Overview of the Four-Phases Methodological Framework 3a. Phase 1: Communication-Based Assessment 3a. Communication-Based Assessment 3a.1 Understanding and Applying the Communication Based Assessment 3a.2 Communication Applications in Operations Communication Toolbox - CBA (qualitative and quantitative): Surveys, Focus groups, Interviews, Baseline studies, Participatory techniques. 3b. Phase 2: Communication Strategy Design 3b Communication Strategy Design 3b.1 Foundations of Strategy Design 3b.2 Core Elements of the Communication Strategy Design Communication Toolbox - Strategy Design: Five Management Decisions Template, Situation Analysis Framework. 3c. Phase 3: Implementation 3c. Implementing the Communication Program 3c.1 Putting the Pieces Together: Drawing an Action Plan Communication Toolbox - Implementation: An Overview 3d. Phase 4: Monitoring and Evaluation 3d. Communication for Monitoring and Evaluation 3d.1 Key Issues in Monitoring and Evaluation 3d.2 Basics of Evaluation Design 3d.3 Measuring Results: Beyond the quantitative v. qualitative debate 3d.4 Assessing the Evidence about Development Communication Results Module IV. Development Communication Services and Operations at the World Bank 4.1 DevComm Scope and Service Lines. By M. Bruni, P. Mitchell and P. Mefalopulos. 4.1.1 DevComm Service Lines 4.1.2 DevComm at work: key issues, strengths and challenges in operations 4.2 The World of Practice 4.2.1 The Value-Added of Development Communication in Poverty Reduction Strategies Papers. By M. Mozammel. 4.2.2 Community Radio: Supporting Local Voices Through the Airwaves. By L. Salazar and C. Hammer. 4.2.3 Disability and Development: What Role for Communication. M. Nicoli and K. Guernsey. 4.2.4 How a Multilateral Institution Builds Capacity in Strategic Communication. By C. Cabanero-Verzosa. 4.2.5 Assessing the Impact of Development Communication. By C. Gorove and P. Mitchell.
Library of Congress Subject Headings for this publication:
Communication in economic development.