Table of contents for Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
Acknowledgments
1: Advertising Online: Engaging Consumers with Web 2.0
2: Socialcentricity and the Emergence of Social Media Marketing
3: Friendvertising: Advertising and Brand Building with Social Networks
4: Advertising in the Imagination: Social Virtual Networks and the Vlobalization of Brands
5: From Moments to Minutes: Advertising with Social Play
6: Influence the Influencers: Building Brands with Social News Media
7: Citizen Advertising: Consumer-Told Brand Folklore
8: In My Opinion: The Social Influence of Consumer Product Reviews
9: Social Fiction: Branding with Alternate Reality Games
10: Ads in Play: Immersing Brands In and Around Social Games
11: Social Media Impact: Balancing Metrics and Insight for Advertising Success
Epilogue
Glossary
Notes

Library of Congress Subject Headings for this publication:

Internet advertising.
Internet marketing.
Branding (Marketing).
Online social networks.