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Table of Contents Acknowledgments 1: Advertising Online: Engaging Consumers with Web 2.0 2: Socialcentricity and the Emergence of Social Media Marketing 3: Friendvertising: Advertising and Brand Building with Social Networks 4: Advertising in the Imagination: Social Virtual Networks and the Vlobalization of Brands 5: From Moments to Minutes: Advertising with Social Play 6: Influence the Influencers: Building Brands with Social News Media 7: Citizen Advertising: Consumer-Told Brand Folklore 8: In My Opinion: The Social Influence of Consumer Product Reviews 9: Social Fiction: Branding with Alternate Reality Games 10: Ads in Play: Immersing Brands In and Around Social Games 11: Social Media Impact: Balancing Metrics and Insight for Advertising Success Epilogue Glossary Notes
Library of Congress Subject Headings for this publication:
Online social networks.