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Contents Introduction: Can fatal strategic flaws only be recognized in hindsight? 000 Part One--Failure Patterns 1. Illusions of Synergy: Succumbing to the eighth deadly syn(ergy) 000 2. Faulty Financial Engineering: Taking a shortcut through the numbers 000 3. Deflated Rollups: Buying a string of rock bands to build an orchestra 000 4. Staying the (Misguided) Course: Threat? What threat? 000 5. Misjudged Adjacencies: The grass isn?t always greener 000 6. Fumbling Technology: Riding the wrong technology 000 7. Consolidation Blues: Doubling down on a bad hand 000 Coda 000 Part Two--Avoiding the Same Mistakes 8. Why Bad Strategies Happen to Good People: Awareness is not enough 000 9. Why Bad Strategies Happen to Good Companies: Awareness is still not enough 000 10. The Devil's Advocate: Unleashing the power of conflict and deliberation 000 11. The Safety Net: An independent Devil's Advocate review 000 Epilogue: Two Revolutions 000 Research Overview 000 Acknowledgments 000 Recommended Reading 000 Index 000
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