Table of contents for Survey research methods / Floyd J Fowler, Jr.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
 Contents
PREFACE
1. INTRODUCTION
 Reasons for surveys
 The components of surveys
 The purposes and goals of the text
2. TYPES OF ERROR IN SURVEYS
 More about error associated with who answers the questions
 Nature of error associated with answers to questions
 Recapping the nature of error in surveys
3. SAMPLING
 The sample frame
 Selecting a one-stage sample
 Multi-stage sampling
 Making estimates from samples and sampling errors
 How big should a sample be?
 Sampling error as a component of total survey error
4. NONRESPONSE: IMPLEMENTING A SAMPLE DESIGN
 Calculating response rates
 Bias associated with nonresponse
 Reducing nonresponse
 Two other approaches to reducing nonresponse error
 Nonprobability (or modified probability) samples
 Nonresponse as a source of error
5. METHODS OF DATA COLLECTION
 Major issues in choosing a strategy
 Summary comparison of the methods
 Conclusion
6. DESIGNING QUESTONS TO BE GOOD MEASURES
 Increasing the reliability of answers
 Types of measures/types of questions
 Increasing the validity of factual reporting
 Increasing the validity of answers describing subjective states
 Question design and error
7. EVALUATING SURVEY QUESTIONS AND INSTRUMENTS
 Defining objectives
 Preliminary question design steps
 Presurvey evaluation
 Design, format, layout of survey instruments
 Field pretests
 Survey instrument length
 Conclusion
8. SURVEY INTERVIEWING
 Overview of interviewer job
 Interviewer recruitment and selection
 Training interviewers
 Supervision
 Survey questions
 Interviewing procedures
 Validation of interviews
 Role of interviewing in survey error
9. PREPARING SURVEY DATA FOR ANALYSIS
 Formatting a data file
 Constructing a code
 Approaches to coding and data entry
 Data cleaning
 Coding and data reduction as sources of error
10. ANALYZING SURVEY DATA
 Adjusting for sample nonresponse and sample frame deficiencies
 Coping with item nonresponse
 Adjusting for different probabilities of selection
 Calculating sampling errors
 Conclusion
11. ETHICAL ISSUES IN SURVEY RESEARCH
 Informing respondents
 Protecting respondents
 Benefits to respondents
 Ethical responsibilities to interviewers
 Conclusion
12. PROVIDING INFORMATION ABOUT SURVEY METHODS
13. SURVEY ERROR IN PERSPECTIVE
 The concept of total survey design
 Error in perspective
 Conclusion
Author Index
Subject Index
About the Author

Library of Congress Subject Headings for this publication:

Social surveys.