Table of contents for The small business bible : everything you need to know to succeed in your small business / Steve D. Strauss.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Dedication
About the Author
Preface
SECTION I: STARTING YOUR BUSINESS:
 PART I: GENESIS
 Chapter 1: In The Beginning
 Chapter 2: Choosing the Right Business
 Chapter 3: Buying an Existing Business
 Chapter 4: Understanding Your Potential Market
 Chapter 5: Calculating Your Startup Costs
 Chapter 6: Write a Winning Business Plan
 Chapter 7: Structuring Your Business
 Chapter 8: The Money Hunt
 Chapter 9: Getting Help
 PART II: OPENING UP SHOP
Chapter 10: Location, Location, Location
 Chapter 11: Branding 101
 Chapter 12: Products and Inventory
 Chapter 13: Savvy Pricing Strategies
 PART III: FRANCHISES
Chapter 14: Selecting the Right Franchise
 Chapter 15: Franchise Success Secrets
 PART IV: HOME-BASED BUSINESSES
Chapter 16: The Home-Based Business
 Chapter 17: Successful Home Based Business Strategies
 PART V: BUSINESS ON A SHOESTRING
Chapter 18: The Shoestring Entrepreneur
 Chapter 19: Marketing on a Shoestring
SECTION II: RUNNING YOUR BUSINESS:
 PART I: SMALL BUSINESS IN THE 21ST CENTURY
Chapter 20: Our Flat World
 Chapter 21: The Green Business
 Chapter 22: The New Customer
 PART II: MONEY
Chapter 23: Accounting Ease
 Chapter 24: Making a Profit
 Chapter 25: Getting and Extending Credit
 Chapter 26: Insurance
 Chapter 27: Get a Handle on Taxes
 PART V: MANAGEMENT
Chapter 28: Hiring and Firing
 Chapter 29: Pay and Benefits
 Chapter 30: Training and Motivating Your Staff
 Chapter 31: Exemplary Customer Service
 Chapter 32: Negotiate Like a Lawyer
 Chapter 33: Legal-Ease I
 Chapter 34: Legal-Ease II
 PART IV: TECHNOLOGY
Chapter 35: Managing Your Technology
 Chapter 36: Small Office Mobility: 
 Chapter 37: Small Business Software
SECTION III: GROWING YOUR BUSINESS
 PART I: ADVERTISING AND MARKETING
Chapter 38: Advertising I: Advertising Strategies
 Chapter 39: Marketing Muscle
 Chapter 40: Advanced Marketing and Advertising
 PART II: E-COMMERCE
Chapter 41: Creating Your Website
 Chapter 42: e-Business Essentials
 Chapter 43: Advanced e-Marketing
 PART III: GROWTH STRATEGIES
Chapter 44: Developing New Channels and Multiple Profit Centers
 Chapter 45: Secrets of Sales Superstars
 Chapter 46: Small to Big
 Chapter 47: Selling to Small Business
Chapter 48: Exodus
 PART IV:SMALL BUSINESS SUCCESS STRATEGIES
Chapter 49: Small Business Success Secrets
 Chapter 50: The Visionary Small Business
Appendices
 Appendix A:How I Became an Entrepreneur
 Appendix B: Sample Business Plan
 Sample Business Plan
 The Daily Perc
 Business Plan

Library of Congress Subject Headings for this publication:

Small business -- United States -- Management.
Small business -- United States -- Finance.
New business enterprises -- United States.