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Dedication About the Author Preface SECTION I: STARTING YOUR BUSINESS: PART I: GENESIS Chapter 1: In The Beginning Chapter 2: Choosing the Right Business Chapter 3: Buying an Existing Business Chapter 4: Understanding Your Potential Market Chapter 5: Calculating Your Startup Costs Chapter 6: Write a Winning Business Plan Chapter 7: Structuring Your Business Chapter 8: The Money Hunt Chapter 9: Getting Help PART II: OPENING UP SHOP Chapter 10: Location, Location, Location Chapter 11: Branding 101 Chapter 12: Products and Inventory Chapter 13: Savvy Pricing Strategies PART III: FRANCHISES Chapter 14: Selecting the Right Franchise Chapter 15: Franchise Success Secrets PART IV: HOME-BASED BUSINESSES Chapter 16: The Home-Based Business Chapter 17: Successful Home Based Business Strategies PART V: BUSINESS ON A SHOESTRING Chapter 18: The Shoestring Entrepreneur Chapter 19: Marketing on a Shoestring SECTION II: RUNNING YOUR BUSINESS: PART I: SMALL BUSINESS IN THE 21ST CENTURY Chapter 20: Our Flat World Chapter 21: The Green Business Chapter 22: The New Customer PART II: MONEY Chapter 23: Accounting Ease Chapter 24: Making a Profit Chapter 25: Getting and Extending Credit Chapter 26: Insurance Chapter 27: Get a Handle on Taxes PART V: MANAGEMENT Chapter 28: Hiring and Firing Chapter 29: Pay and Benefits Chapter 30: Training and Motivating Your Staff Chapter 31: Exemplary Customer Service Chapter 32: Negotiate Like a Lawyer Chapter 33: Legal-Ease I Chapter 34: Legal-Ease II PART IV: TECHNOLOGY Chapter 35: Managing Your Technology Chapter 36: Small Office Mobility: Chapter 37: Small Business Software SECTION III: GROWING YOUR BUSINESS PART I: ADVERTISING AND MARKETING Chapter 38: Advertising I: Advertising Strategies Chapter 39: Marketing Muscle Chapter 40: Advanced Marketing and Advertising PART II: E-COMMERCE Chapter 41: Creating Your Website Chapter 42: e-Business Essentials Chapter 43: Advanced e-Marketing PART III: GROWTH STRATEGIES Chapter 44: Developing New Channels and Multiple Profit Centers Chapter 45: Secrets of Sales Superstars Chapter 46: Small to Big Chapter 47: Selling to Small Business Chapter 48: Exodus PART IV:SMALL BUSINESS SUCCESS STRATEGIES Chapter 49: Small Business Success Secrets Chapter 50: The Visionary Small Business Appendices Appendix A:How I Became an Entrepreneur Appendix B: Sample Business Plan Sample Business Plan The Daily Perc Business Plan
Library of Congress Subject Headings for this publication:
Small business -- United States -- Management.
Small business -- United States -- Finance.
New business enterprises -- United States.