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Table of Contents Preface 1. It All Starts With a Sense of Urgency 2. Complacency and False Urgency 3. Increasing True Urgency: One Strategy, Four Tactics 4. Tactic One: Bring the Outside In 5. Tactic Two: Behave with Urgency Every Day 6. Tactic Three: Find Opportunity in Crises 7. Tactic Four: Deal with ¿NoNo¿ 8. Keeping Urgency Up 9. The Future: Begin Today
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