Table of contents for The long tail / Chris Anderson.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Introduction					XX
1) The Long Tail				XX
2) The Rise and Fall of the Hit		XX
3) A Short History of the Long Tail		XX
4) The Three Forces of the Long Tail		XX
5) The New Producers			XX
6) The New Markets				XX
7) The New Tastemakers			XX
8) Long Tail Economics			XX
9) The Short Tail				XX
10) The Paradise of Choice			XX
11) Niche Culture				XX
12) The Infinite Screen			XX
13) Beyond Entertainment			XX
14) Long Tail Rules				XX
Index

Library of Congress Subject Headings for this publication:

Market segmentation.
Internet marketing.
Marketing -- Technological innovations.