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Table of contents PART 1 TOPICS OF THEMES 1 CHAPTER 1 E-Travel Agents Selling to Ethnic Customers 3 1.1. Introduction 3 1.2. Market structure 5 1.3. Customer relationship through the Internet 9 1.4. Electronic distribution channel 10 1.5. Services marketing 11 1.5.1. Management of the service delivery process 12 1.5.2. Nature of interaction between consumers and suppliers 12 1.6. Relationship marketing 15 1.7. Hypotheses and findings 19 1.7.1. Hypotheses 19 1.7.2. Findings 24 1.8. Conclusions, limitations and future research 25 1.9. References 27 CHAPTER 2 Local Advertising over the Product Life Cycle: The Product-Consumer Relationship in the International Context 2.1 Introduction 2.3.1 Pronouns as relationship building units 7 2.3.2 Advertising and the personal and possessive pronouns 8 2.5.1. Mobile phones 12 2.5.2 Digital cameras 16 2.5.3 DVDs 18 CHAPTER 3 Culture and diversity: a new approach of management 3.1 Introduction CHAPTER 4 Is behavior prone to social influence? 1 4.1 Introduction 1 4.2 Problematic 2 4.3 Theoretical view: a psychoanalytical "interactionist" diagram 2 4.4 Culture in the sociological sense 3 4.5 Does behavior result from social identity? 5 4.6 Behavior and collective conscience 5 4.6.1 Social psychology 6 4.6.2 Cognitive approach of the individual: the personal and mechanical behavior of the individual 7 4.6.3 Phenomenal approach of the individual: individual dominant of the behavior 7 4.6.4 Phenomenal approach of the social individual: priority of the interests of the group 8 4.7 Behavior: from individual identity to social identity 9 4.7.1 Covariance model 10 4.7.2 Social identity: the origin of social behavior 11 4.7.3 Social identity and membership group 12 4.7.4 The social link: regulator of community behavior 13 4.7.5 The social status of the individual: factor of specific behaviors 15 4.7.6 Social status: conformist behavior - a source of social cohesion? 16 4.7.7 Deviance facing social standards: non-conformist behavior 16 4.8 Conclusion 17 PART 2 APPLICATIONS AT THE NATIONAL LEVEL CHAPTER 5 The gender approach to understanding time-saving durables buying: Tunisian Women in 2000 5.1 Introduction 5.2 Gender approaches in marketing 5.2.1 Gender orientation of the roles/ideology of gender CHAPTER 6 The cultural impact on changes in consumption: Lithuania and Bulgaria 6.1 Introduction: globalization and culture CHAPTER 7 Country-of-origin: Perceptions and attitudes of Portuguese consumers 7.1 Introduction CHAPTER 8 Consumer Shopping Behavior Online: The Case of Spanish Web Users 1 8.1 Introduction 1 8.2 Online buyers worldwide 3 8.3 Key drivers of global consumer shopping behavior online 7 8.3.2 Internet experience 9 8.3.3 Browsing behavior 9 8.3.4 Shopping orientations 10 8.3.4.1 Convenience and time saving 10 8.3.4.2 Access to products unavailable in the local market 11 8.3.4.3 Variety and range of products 11 8.3.4.4 Price reductions 12 8.3.4.5 Adapting marketing programs 12 8.4 The case of Spanish e-shoppers 14 8.4.1 Methodology 14 8.4.2 Results 15 8.5 Conclusions and managerial implications 22 8.6 References 26 CHAPTER 9 The new, improved, Indian consumer 9.1 Understanding the billion minds CHAPTER 10 Globalization and Consumer Behavior: A Case Study of Cell Phone Owners in India? 10.1 Introduction CHAPTER 11 Factors affecting technology adoption in India: A consumer-based view 11.1 Introduction CHAPTER 12 Chinese Culture and Chinese Consumer Behavior 12.1 Introduction 1 12.2 The cultural difference between China and the West 3 12.3 Chinese traditional culture and its values 6 12.3.1 Confucianism and core beliefs 6 12.3.2 Taoism 8 12.3.3 Buddhism 10 12.4 Some essential aspects of Chinese culture 13 12.4.1 Group orientation 13 12.4.2 Guanxi is one of the secrets to success in China 14 12.5 Who are the major customers in China? 17 12.6 Brand effect on Chinese consumer behavior 19 12.7 Managerial implications and suggestions 20 12.8 Discussion and limitations 23 12.9 Conclusion 24 12.10 References 25 CHAPTER 13 Modeling the indicators of purchasing behavior toward counterfeits: An exploratory study in China
Library of Congress Subject Headings for this publication:
Consumer behavior.
Consumer behavior -- Cross-cultural studies.
Consumers -- Social aspects.
Internet marketing.