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Dedication Acknowledgments Introduction Chapter 1 Preconditions for a Rebirth Chapter 2 Seeds of Change¿How a Renaissance Begins Chapter 3 The Beautiful Mind Chapter 4 The Creative Personality Chapter 5 The Economics of a RenGen Chapter 6 The RenGen Company Chapter 7 The Mind¿s Eye¿Meet the RenGen Aesthetic Chapter 8 Youth Culture Chapter 9 RenGen Spirituality Chapter 10 The Collaborative Context¿How the RenGen Gets Things Done Chapter 11 The Catalytic People of a Renaissance Chapter 12 Second Cities of the Renaissance Chapter 13 Who Will Rule in a RenGen? Appendixes Appendix A The RenGen at a Glance Appendix B A Renaissance Time Table Appendix C Research Report: Are Marketing Executives Responding to the Rise of the Cultural Consumer? Selected Bibliography Index
Library of Congress Subject Headings for this publication:
Information society -- Economic aspects.
Popular culture -- Economic aspects.
Marketing -- Forecasting.
Social change.