Table of contents for Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Table of Contents
Intro By the numbers: what?s it all about?
1 ÿÿÿÿ What is marketing's goal?
2 ÿÿÿÿ Is email the perfect marketing tool?
3 ÿÿÿÿ What's wrong with email?
4 ÿÿÿÿ Subscriber engagement: what matters?
5 ÿÿÿÿ Building a killer database
6 ÿÿÿÿ Segmenting for relevance
7 ÿÿÿÿ Finding or creating relevant content
8 ÿÿÿÿ The role of email in viral & word of mouth marketing
9 ÿÿÿÿ Analytics that matter
10 ÿÿ Testing against your goals
11 ÿÿ Using surveys, forms, & other feedback tools
12 ÿÿ Triggers, transactions, and integration
13 ÿÿ Are you a spammer?

Library of Congress Subject Headings for this publication:

Internet marketing.
Electronic mail systems.