Table of contents for Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth & profits / Kevin Clancy.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Your Gut Is Still Not Smarter 
Than Your Head
How Fact-based Marketing
Can Drive Extraordinary Growth and Profits
Kevin Clancy 
Chairman and CEO
Peter Krieg 
Executive Vice President
Copernicus Marketing Consulting
Kevin Clancy
Copernicus Marketing Consulting
95 Sawyer Road, Suite 130
Waltham, MA 02453
(781) 392-2500
kclancy@copernicus.com
Wally Wood
62 Great Ring Road
Sandy Hook, CT 06482
(203) 304-2207
wally@woodwriters.com
Contents
Section I: 
Why You Should Be Unhappy With Your Marketing Even if You?re Not
Chapter 1
Nothing is More Important Than Marketing
	
Chapter 2
More Marketing Decisions are Made with Guts than Brains
	
Chapter 3
How to Give Your Marketing a ?Performance Review?
Section II:
Six Easy Steps (and One Hard One) to Better Marketing
Chapter 4
So Many Targets?So Which Are Worth Targeting?
Chapter 5
The Battle for the Mind Is Lost Before the First Shot Is Fired
	
Chapter 6
Generate Two Billion Product Ideas and Choose the Best One
Chapter 7
Don?t Slip in the Media Muddle
Chapter 8
Why Your Advertising is A Waste?and What to Do About It
	
Chapter 9
What Makes Sports Sponsorships a Mug?s Game
	
Chapter 10
How to Make the Sales Reps Our Friends. Really
	
Section III:
How to Finally Make it All Work
Chapter 11
Connect All the Marketing Plans Dots
Chapter 12
How to Get All These Great Plans Implemented
Chapter 13
Brand Equity?Out; Customer Equity?In
Chapter 14
Yes, You Can Measure Marketing?s ROI

Library of Congress Subject Headings for this publication:

Marketing -- Decision making.
Marketing -- Management.
Product management.