Table of contents for Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

 Contents
	List of Tables, Figures, Boxes	
	Preface and Acknowledgements	
Chapter 1	Historic Attempts at Advertising Humor	
Chapter 2	Theoretically, What's So Funny?	
Chapter 3	Why Typology is a Funny Word	
Chapter 4	How Does Silly Sell?	
Chapter 5	When Humorous Ads Aren't Funny	
Chapter 6	Campaigns That Made Audiences Laugh¿and Buy	
	Selected Bibliography	
	Creative Credits and Awards	
	Index	
	About the Author	

Library of Congress Subject Headings for this publication:

Humor in advertising.