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Contents Acknowledgments Introduction Chapter 1 Focusing on Children and Teens Serving Children Get Them in the Door¿from Birth Attract the Children of Immigrants Attract Homeschoolers Attract Boys Job One: Encouraging Reading Job Two: Enchantment and Discovery Serving Teens Meeting Teens¿ Developmental Needs Spaces for Teens by Teens What Else Do Teens Want from Libraries? Two Teen Projects, One Librarian Interview with Michele Gorman, ImaginOn Chapter 2 The Library as Place Landmark Libraries Town Square Libraries ¿Heart of the Community¿ Libraries The ¿Experience Library¿: Cerritos Public Library Interview with Waynn Pearson, Cerritos Public Library Chapter 3 Partnerships What Libraries Can Gain from Partnerships Making the Most out of Partnerships Partnership ¿Dates¿ Partnership ¿Marriages Interview with Valerie J. Gross, Howard County Library Chapter 4 Marketing the Library The Marketing Plan A Marketing Plan in Action: Louisville Free Public Library Marketing Within the Library Using Retail Merchandising Methods Using the Library¿s Public Meeting Spaces Using Staff Talking Points Marketing Outside the Library Free Advertising Attention-Getting Events and Stunts Showing Off the Library¿s Awards and Honors Contests Cross-Promotions Newspaper Columns Word of Mouth and Relationship Marketing Startling Statistics The Library¿s Web Site The Library¿s Weblog(s) Branding The Library Card The Library Logo The Library Slogan The Library Mascot Packaging Library Stamps and Postmarks Library Memorabilia Branding in Action: Houston Public Library¿s Power Card Marketing All Year Around at Gwinnett County Public Library Interview with Cindy Murphy, Gwinnett County Public Library Chapter 5 Emphasizing the Economic Value of the Library Stewardship and Transparency Generating Outside Funding Documenting the Outcomes of Library Services Serving the Business and Nonprofit Community Assisting in Workforce Development Emphasizing What the Library Spends Within the Community Cost¿Benefit Analysis The Library¿s Contribution to Downtown Revitalization and Economic Development The Library¿s Contribution to Local Property Values Case Study: Kankakee Public Library Interview with Cynthia Fuerst, Kankakee Public Library Chapter 6 Library 2.0 Library 2.0 in Action: St. Joseph County Public Library and Ann Arbor District Library Meeting Needs Defined by the Users In the Manner of Their Choice Being Everywhere the Users Are Inviting User Participation Providing Access to Important Community History and Knowledge Helping Users Learn Anything They Wish to Learn Extending Access and Eliminating Arbitrary Barriers Personalizing Library Services Providing Transparency Providing Virtual Community Giving the Library a Human Face Adapting Good Customer Service Ideas from Anywhere Interview with Michael Stephens, Library 2.0 Exponent Chapter 7 Outreach to Nontraditional Users Special Services for Men and Boys Special Services for People with Disabilities Special Services for Seniors Special Services for African-Americans Special Services for Immigrants Luring Them In Collections Programming ESOL and Adult Literacy Programs Coping Skills and Citizenship Preparation The Payoff from Outreach Interview with Fred J. Gitner, Queens Borough Public Library Chapter 8 Helping the Community Achieve Its Aspirations Helping the Community Articulate Its Values Telling the Community¿s Story Promoting Citizenship and Public Dialogue Connecting People with Community Organizations and Services Connecting People with Each Other: Building Community and Trust Case Study: Wilton Library¿s Community Concert Case Study: Near North Branch of the Chicago Public Library Helping the Community Solve Problems Serving the Poor Serving the Incarcerated Serving the Homeless Helping the Community Cope with Crisis Case Study: Wilton Library and Operation Respect On Failing To Respond to Crisis Interview with Kathy Leeds, Wilton Library Association Afterword: Final Thoughts Appendix A: Survey and Results Appendix B: Web Sites Works Cited Bibliography Contributors About the Author
Library of Congress Subject Headings for this publication:
Public libraries -- United States -- Administration.
Libraries and community -- United States -- Case studies.
Librarians -- United States -- Interviews.