Table of contents for The thriving library : successful strategies for challenging times / Marylaine Block.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Acknowledgments
Introduction
Chapter 1 Focusing on Children and Teens
Serving Children
Get Them in the Door¿from Birth
	Attract the Children of Immigrants
	Attract Homeschoolers
	Attract Boys
	Job One: Encouraging Reading
	Job Two: Enchantment and Discovery
Serving Teens 
	Meeting Teens¿ Developmental Needs
	Spaces for Teens by Teens
	What Else Do Teens Want from Libraries?
	Two Teen Projects, One Librarian
Interview with Michele Gorman, ImaginOn
Chapter 2 The Library as Place
Landmark Libraries
Town Square Libraries
¿Heart of the Community¿ Libraries
The ¿Experience Library¿: Cerritos Public Library
Interview with Waynn Pearson, Cerritos Public Library
Chapter 3 Partnerships
What Libraries Can Gain from Partnerships
Making the Most out of Partnerships
Partnership ¿Dates¿
Partnership ¿Marriages
Interview with Valerie J. Gross, Howard County Library
Chapter 4 Marketing the Library
The Marketing Plan
	A Marketing Plan in Action: Louisville Free Public Library
Marketing Within the Library	
	Using Retail Merchandising Methods
	Using the Library¿s Public Meeting Spaces
	Using Staff Talking Points
Marketing Outside the Library
	Free Advertising
	Attention-Getting Events and Stunts
	Showing Off the Library¿s Awards and Honors
	Contests
	Cross-Promotions
	Newspaper Columns
	Word of Mouth and Relationship Marketing	
	Startling Statistics
	The Library¿s Web Site
	The Library¿s Weblog(s)
Branding
	The Library Card
	The Library Logo
	The Library Slogan
	The Library Mascot
	Packaging
	Library Stamps and Postmarks
	Library Memorabilia
	Branding in Action: Houston Public Library¿s Power Card
Marketing All Year Around at Gwinnett County Public Library		
Interview with Cindy Murphy, Gwinnett County Public Library
Chapter 5 Emphasizing the Economic Value of the Library
Stewardship and Transparency
Generating Outside Funding
Documenting the Outcomes of Library Services
Serving the Business and Nonprofit Community
Assisting in Workforce Development	
Emphasizing What the Library Spends Within the Community
Cost¿Benefit Analysis
The Library¿s Contribution to Downtown Revitalization and Economic Development
The Library¿s Contribution to Local Property Values
Case Study: Kankakee Public Library
Interview with Cynthia Fuerst, Kankakee Public Library
Chapter 6 Library 2.0
Library 2.0 in Action: St. Joseph County Public Library and Ann Arbor District Library
Meeting Needs Defined by the Users
In the Manner of Their Choice
Being Everywhere the Users Are
Inviting User Participation
Providing Access to Important Community History and Knowledge				
Helping Users Learn Anything They Wish to Learn	
Extending Access and Eliminating Arbitrary Barriers
Personalizing Library Services
Providing Transparency
Providing Virtual Community
Giving the Library a Human Face
Adapting Good Customer Service Ideas from Anywhere
Interview with Michael Stephens, Library 2.0 Exponent
Chapter 7 Outreach to Nontraditional Users
Special Services for Men and Boys
Special Services for People with Disabilities	
Special Services for Seniors
Special Services for African-Americans
Special Services for Immigrants
	Luring Them In
	Collections
	Programming
	ESOL and Adult Literacy Programs
	Coping Skills and Citizenship Preparation
The Payoff from Outreach
Interview with Fred J. Gitner, Queens Borough Public Library
Chapter 8 Helping the Community Achieve Its Aspirations
Helping the Community Articulate Its Values
Telling the Community¿s Story
Promoting Citizenship and Public Dialogue
Connecting People with Community Organizations and Services
Connecting People with Each Other: Building Community and Trust
	Case Study: Wilton Library¿s Community Concert
	Case Study: Near North Branch of the Chicago Public Library
Helping the Community Solve Problems
	Serving the Poor
	Serving the Incarcerated
	Serving the Homeless
Helping the Community Cope with Crisis
	Case Study: Wilton Library and Operation Respect
	On Failing To Respond to Crisis
Interview with Kathy Leeds, Wilton Library Association
Afterword: Final Thoughts
Appendix A: Survey and Results
Appendix B: Web Sites
Works Cited
Bibliography		
Contributors
About the Author

Library of Congress Subject Headings for this publication:

Public libraries -- United States -- Administration.
Libraries and community -- United States -- Case studies.
Librarians -- United States -- Interviews.