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Contents Program Finder Preface Acknowledgments Part I Programming Overview Chapter 1 Programming and Retention Do you know the five steps to programming success? What about the 10 keys to retention? This chapter will answer those questions and show you the steps your members must go through in order to be fully retained. Chapter 2 Hiring and Training the Right People A good employee needs more than a degree and certification. They need to have a good personality and a willingness to improve their communication skills. This chapter shows you who to hire and how to train their professional communication. Chapter 3 Program Director Does your facility need a program director? You bet! This chapter shows you the role of the program director, looks at the four types of members the program director needs to know about, and shows you how to complete a program study analysis. Chapter 4 Promotions Your customers need to know about your programs¿promotions is the key! This chapter looks at the internal and external promotions you can do to make sure everyone knows what¿s happening at your facility. Chapter 5 Niche Marketing Every member is different and looking for something unique out of their experience at your facility. This chapter identifies the different niche markets and how to tailor your programming to each market. We also look at niche markets throughout the day and year. Part II Programs and Programming Ideas Chapter 6 Court Sports Volleyball, racquetball, tennis, and wallyball. What do they have in common? They are all court sports. This chapter gives you lots of programs for your court sports. Chapter 7 In and Around the Fitness Center Cardio and weight training can be much more than putting a client on a treadmill or setting up a lifting schedule. Here, you¿ll find lots of unique ideas for keeping your members coming back for more. Chapter 8 Group Exercise Our group exercise programs give our clients a great opportunity to form friendships and social outlets, both of which are key to retention. In this chapter, you¿ll find a new twist on cycling, step, and aerobic classes. Chapter 9 Aquatics Do you use your pool for lap swimming only? If so, you¿re missing out on lots of programming opportunities. This chapter gives you ideas of classes you may want to further develop at your facility. Chapter 10 Baby Boomers and Beyond The older members of your facility offer a unique challenge for programming. You¿ll find lots of great ideas in this chapter for programs on tennis, cardio, and other fitness and social programs. Chapter 11 Youth and Teens How do you get the youngest members of your facility involved and on the track to life-long fitness? This chapter offers many programs and programming ideas to keep the kids coming back for more! Chapter 12 Specialty Programs Open houses, holiday programs, and DJ nights are just a few of the unique ideas you can implement to round out your yearly calendar of programming events. If you need a seasonal, annual, or one-time programming idea, look in this chapter. Afterword Index About the Author
Library of Congress Subject Headings for this publication:
Physical fitness centers -- Management.
Physical fitness centers -- Marketing.