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Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
CONTENTS Acknowledgements vii Introduction 1 1. Politics in an age of manufactured images 7 2. Political Cognition 27 3. Political Marketing 65 4. Traditional Models of Voter Behavior 95 5. A Model of Voter¿s Choice Behavior: A Newman and Sheth Approach 125 6. Predictive Models of Voter Behavior: A Reinterpretation of Newman¿s Approach 173 7. Constructive Mind: Political Marketing, Freedom, and Democracy 243 References 269 Pre-publication Version
Library of Congress Subject Headings for this publication:
Voting research -- Cross-cultural studies.
Voting -- Social aspects -- Cross-cultural studies.
Political participation -- Cross-cultural studies.
Politics, Practical -- Cross-cultural studies.