Table of contents for Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Contents
Preface
List of Abbreviations
1. Brands and the Growth of Multinationals
2. Leading Firms -- the Historical Legacy
3. Growth and Survival
4. Family Ownership and Managerial Control
5. Channel Management
6. Diversification Strategies
7. Acquiring Brands
8. The Life of Brands
9. Conclusion
Appendix 1. Value Added Chain in Alcoholic Beverages
Appendix 2. Brands Owned By the Leading Multinationals in 2005
Appendix 3. Annual Sales for Each Firm in Alcoholic Beverages
Appendix 4. Selection of the Sample
Appendix 5. Biographies of the World's Largest Multinationals in Alcoholic
Beverages
Appendix 6. Types of Governance Structures in Distribution, 1900--2005
Appendix 7. Schematic Representation: Alliances As Dynamic Processes For
Acquiring Marketing Knowledge
Appendix 8. Diversification Strategies
Appendix 9. Patterns of Diversification Within Alcoholic Beverages
Appendix 10. Schematic Representation: Brands and Marketing Knowledge
in Mergers and Acquisitions
Appendix 11. Evolution of Sales of the World's Leading Brands By Beverage
Type
Bibliography
Index

Library of Congress Subject Headings for this publication:

Alcoholic beverage industry.
International business enterprises.
Brand name products.