Table of contents for Media argumentation : dialectic, persuasion, and rhetoric / Douglas Walton.

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TABLE OF CONTENTS
CHAPTER ONE: LOGIC, DIALECTIC AND RHETORIC
1. The Viewpoint of Informal Logic
2. The Old Dialectic of the Greeks
3. The Opposition between Rhetoric and Dialectic
4. Topics and Fallacies
5. Persuasion, Social Influence and Democracy
6. Argumentation Schemes
7. Basic Practical Reasoning
8. Value-Based Basic Practical Reasoning
9. The Star Trek Example
10. The Aims of Dialectical and Rhetorical Argumentation
CHAPTER TWO: THE SPEECH ACT OF PERSUASION
1. The BDI Approach and the Commitment Approach
2. Basic Components of Persuasion
3. Chaining of Argumentation
4. Types of Dialogue
5. Deliberation
6. Acts of Persuasion, Inducement and Making a Threat
7. Negotiation Dialogue and Persuasion
8. Relevance and Argument Diagramming
9. The Cognitive Component of Persuasion
10. The New Definition of the Speech Act of Persuasion
CHAPTER THREE: PROPAGANDA
1. Negative Connotations
2. Public Discourse and Reason
3. Appeal to the People Revisited
4. The Dialectical Viewpoint on Propaganda
5. Persuasion and Propaganda
6. Characteristics of Propaganda
7. Is Propaganda Necessarily Dishonest or Irrational?
8. Openness to Contrary Evidence
9. Deceptiveness and Relevance in Propaganda
10. Evaluating Argumentation in Propaganda
CHAPTER FOUR: APPEALS TO FEAR AND PITY
1. Appeal to Fear and Pity in Mass Media
2. Appeals to Fear
3. Appeals to Pity
4. The RTD Problem
5. Simulative Reasoning
6. The Dual Process of Persuasion
7. The Structure of Appeals to Fear
8. The Structure of Appeals to Pity
9. Multi-Agent Structure of Both Types of Argument
10. When Are Appeals to Fear and Pity Fallacious?
CHAPTER FIVE: AD HOMINEM ARGUMENTS IN POLITICAL DISCOURSE
1. Classifying the Types of Ad Hominem Argument
2. The Circumstantial and Other Types
3. Argument from Commitment
4. The Gore Case
5. The Battalino Case
6. Classifying the Argument in the Battalino Case
7. Evaluating the Argument in the Battalino Case
8. Implicature and Innuendo
9. Evaluating the Argument in the Gore Case
10. Analyzing the Cases Rhetorically and Dialectically
CHAPTER SIX: ARGUMENTS BASED ON POPULAR OPINION
1. Influencing the Mass Audience
2. Appeal to Popular Opinion as an Argument
3. Cases in Point
4. The Form of the Argument
5. Fallacious Appeals to Popular Opinion
6. Endoxa in Greek Dialectic
7. Public Opinion as Informed Deliberation
8. A More Careful Basis for Evaluating Cases
9. Viewing the Public as an Agent
10. Evaluating Appeal to Popular Opinion
CHAPTER SEVEN: FALLACIES AND BIAS IN PUBLIC OPINION POLLING
1. Definitions and Sampling Surveys
2. Question Wording and Emotive Bias in Polls
3. The Structure of the Question
4. Forcing an Answer
5. Use of Polls by Advocacy Groups
6. The Advent of Deliberative Polling
7. Argumentation Schemes and Critical Questions
8. Using Formal Dialectical Models of Argumentation
9. Combining Dialectical and Empirical Methods
10. Conclusion and Summary of Fallacies
CHAPTER EIGHT: PERSUASIVE DEFINITIONS AND PUBLIC POLICY 
ARGUMENTS
1. Stevenson's Theory of Persuasive Definitions
2. Cases of Public Redefinitions
3. Wider Implications of these Cases
4. Definitions in the New Dialectic
5. Proof of Legitimacy of Persuasive Definitions
6. Argumentation Schemes Relating to Definitions
7. The Speech Act of Defining
8. Evaluating Persuasive Definitions
9. What Should the Rules for Persuasive Definitions Be?
10. Conclusions
CHAPTER NINE: THE STRUCTURE OF MEDIA ARGUMENTATION
1. Rhetoric and Dialectic Reconfigured
2. The RTD Problem Revisited
3. Direct and Indirect Media Argumentation
4. Star Trek: The Rhetorical Dimension
5. Argumentation Strategies
6. Plan Recognition
7. The Solution to the RTD Problem
8. Fifteen Basic Components of Media Argumentation
9. The Persuasion System
10. Computational Dialectics for Argument Invention
BIBLIOGRAPHY

Library of Congress Subject Headings for this publication:

Reasoning.
Fallacies (Logic).
Mass media.