Table of contents for Exploring business / Karen Collins.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
<BR><HR><BR>
<TOC>
Contents
<CHAP NUM="1">The Foundations of Business
Introduction1
Nike2
Introduction to Nike2
<BOX NUM="1" TY="BX3">About 
Nike2
Getting Down to Business2
Business Participants and Activities3
<BOX NUM="1" TY="BX2">Learning 
Lab1
External Forces That Influence Business Activities4
<BOX NUM="1" TY="BX1">Quick 
Quiz4
What Is Economics?4
Resources: Inputs and Outputs4
Economic Systems6
<BOX NUM="2" TY="BX2">Learning 
Lab7
Types of Competition7
Perfect Competition8
<BOX NUM="3" TY="BX2">Learning 
Lab7
<BOX NUM="4" TY="BX2">Learning 
Lab7
<BOX NUM="5" TY="BX2">Learning 
Lab7
Monopolostic Competition10
Oligopoly10
Monopoly11
<BOX NUM="6" TY="BX2">Learning 
Lab7
<BOX NUM="2" TY="BX1">Quick 
Quiz7
Measuring the Health of the Economy12
Economic Goals12
Economic Forecasting14
Government's Role in Managing the Economy15
Monetary Policy15
Fiscal Policy16
Macroeconomics and Microeconomics16
<BOX NUM="3" TY="BX1">Quick 
Quiz16
Where We're Headed16
Your Company's Web Site17
<BOX NUM="7" TY="BX2">Learning 
Lab17
Summary of Learning Objectives17
Questions and Problems18
Learning on the Web aacsb19
Career Opportunities
Is a Career in Economics for You?20
Ethics Angle aacsb
How Much is That CD in the Window?20
Team-Building Skills aacsb21
The Global View aacsb
Life Is Good in France (If You Have Le 
Job)21
<CHAP NUM="2">The Challenges of Starting a Business22
What Is an Entrepreneur?23
Why Become an Entrepreneur?23
<BOX NUM="1" TY="BX2">Learning 
Lab23
Distinguishing Entrepreneurs from Small Business Owners24
Importance of Small Business to the U.S. Economy24
Job Creation25
Innovation25
Opportunities for Women and Minorities25
How Small Businesses Help Large Businesses26
What Industries Are Small Business In?26
Industries by Sector26
<BOX NUM="1" TY="BX1">Quick 
Quiz28
Should You Start a Business?28
Advantages of Small Business Ownership28
Disadvantages of Small Business Ownership29
Starting a Business29
<BOX NUM="2" TY="BX2">Learning 
Lab29
The Business Idea30
<BOX NUM="1" TY="BX3">About 
Nike31
Ownership Options31
The Business Plan32
Sections of the Business Plan32
<BOX NUM="3" TY="BX2">Learning 
Lab33
<BOX NUM="2" TY="BX1">Quick 
Quiz28
How to Succeed in Managing a Business35
<BOX NUM="2" TY="BX3">About 
Nike36
Help from the SBA36
Why Do Businesses Fail?36
<BOX NUM="3" TY="BX1">Quick 
Quiz37
Where We're Headed37
Summary of Learning Objectives38
Questions and Problems39
Learning on the Web aacsb
Would You Like to Own a Sub Shop?41
Career Opportunities
Do You Wan to Be an Entrepreneur?41
Ethics Angle aacsb
Term Papers for Sale41
Team-Building Skills aacsb42
The Global View aacsb
Global Versions of MySpace.com42
Business Plan Project
Group Report: Your Great Business 
Idea43
<CHAP NUM="3">Business Ethics and Social 
Responsibility44
Misgoverning Corporations: An Overview46
The Idea of Business Ethics46
<BOX NUM="1" TY="BX2">Learning 
Lab46
<BOX NUM="2" TY="BX2">Learning 
Lab1
<BOX NUM="3" TY="BX2">Learning 
Lab1
Why Study Ethics?47
The Individual Approach to Ethics48
Addressing Ethical Dilemmas48
Making Ethical Decisions49
<BOX NUM="1" TY="BX1">Quick 
Quiz50
Identifying Ethical Issues50
Refusing to Rationalize53
<BOX NUM="4" TY="BX2">Learning 
Lab54
The Organizational Approach to Ethics54
<BOX NUM="5" TY="BX2">Learning 
Lab55
Tightening the Rules55
<BOX NUM="1" TY="BX3">About 
Nike55
<BOX NUM="2" TY="BX1">Quick 
Quiz55/PG>
Corporate Social Responsibility56
<BOX NUM="6" TY="BX2">Learning 
Lab57
Employees57
Customers59
Communities60
<BOX NUM="7" TY="BX2">Learning 
Lab62
<BOX NUM="2" TY="BX3">About 
Nike62
Stages of Corporate Responsibility62
Here's Your Salad&mdash;How About Fries?63
<BOX NUM="3" TY="BX3">About 
Nike64
<BOX NUM="3" TY="BX1">Quick 
Quiz65
Where We're Headed65
Summary of Learning Objectives65
Questions and Problems67
Learning on the Web aacsb
Lessons in Community Living68
Career Opportunities
Is ``Worldcom Ethics Officer'' an Oxymoron?68
Ethics Angle aacsb
Is Honesty Academic?69
Team-Building Skills aacsb
What Are the Stakes When You Play with Wal-
Mart?69
The Global View aacsb
What to Do When the ``False'' Alarm Goes Off70
Business Plan Project
Group Report: Industry 
Analysis71
<CHAP NUM="4">Managing for Business Success72
Functions of Management74
Planning74
<BOX NUM="1" TY="BX3">About 
Nike75
<BOX NUM="1" TY="BX2">Learning 
Lab76
<BOX NUM="1" TY="BX1">Quick 
Quiz78
Organizing78
Levels of Management: How Managers Are Organized78
Organizational Structure: How Companies Get the Job Done80
The Organization Chart82
Directing85
Leadership Styles85
<BOX NUM="2" TY="BX3">About 
Nike87
Controlling87
<BOX NUM="2" TY="BX1">Quick 
Quiz88
Managerial Skills88
Technical Skills88
Interpersonal Skills88
Conceptual Skills88
Communication Skills89
Time-Management Skills89
Applying Your Skills At Notes-4-You90
Selecting a Legal Form of Business91
Sole Proprietorships91
Partnerships92
Corporations93
<BOX NUM="2" TY="BX2">Learning 
Lab95
<BOX NUM="3" TY="BX3">About 
Nike95
<BOX NUM="3" TY="BX1">Quick 
Quiz95
Where We're Headed95
Summary of Learning Objectives96
Questions and Problems97
Learning on the Web aacsb
Mission ``Improvisable''99
Career Opportunities
To Manager or Not To Manage?99
Ethics Angle aacsb
Sugarcoating the News at Krispy Kreme100
Team-Building Skills aacsb
Legally Speaking100
The Global View aacsb
The Art and Science of Organizational 
Evolution102
Business Plan Project
Group Report: Management Plan (Mission, Values, Form, and 
Structure102
<CHAP NUM="5">Recruiting, Motivating, and Keeping Quality 
Employees104
Human Resource Management105
Human Resource Planning105
Recruiting Qualified Employees106
<BOX NUM="1" TY="BX2">Learning 
Lab107
Where to Find Candidates107
How to Find Candidates107
The Selection Process108
Contingent Workers109
Developing Employees109
New-Employee Orientation110
Training and Development110
<BOX NUM="1" TY="BX1">Quick 
Quiz111
Motivating Employees111
Hierarchy-of-Needs Theory111
Two-Factory Theory112
Expectancy Theory113
Equity Theory114
What Makes A Great Place to Work?114
Job Redesign115
Work/Life Quality116
<BOX NUM="2" TY="BX2">Learning 
Lab118
<BOX NUM="2" TY="BX1">Quick 
Quiz118
Performance Appraisal118
The Basic Three-Step Process118
360-Degree and Upward Feedback119
Retaining Valuable Employees119
Why People Quit120
Involuntary Termination120
Compensation and Benefits121
Wages and Salaries121
Incentive Programs122
<BOX NUM="3" TY="BX2">Learning 
Lab123
<BOX NUM="1" TY="BX3">About 
Nike123
Diversity in the Workplace123
<BOX NUM="4" TY="BX2">Learning 
Lab124
<BOX NUM="2" TY="BX3">About 
Nike124
Labor Unions125
Union Structure125
Collective Bargaining125
When Negotiations Break Down126
The Future of Unions127
<BOX NUM="3" TY="BX1">Quick 
Quiz128
Where We're Headed128
Summary of Learning Objectives128
Questions and Problems130
Learning on the Web aacsb
What's Your (Emotional) IQ?131
Career Opportunities
Are You a People Person?131
Ethics Angle aacsb
Misstating the Facts131
Team-Building Skills aacsb
Dorm Room Rescue132
The Global View aacsb
Sending Ed to China132
Business Plan Project
Group Report: Management Qualifications and 
Compensation133
<CHAP NUM="6">Developing and Producing Goods and 
Services134
What Is a Product?135
Where Do Product Ideas Come From?135
Identifying Business Opportunities136
<BOX NUM="1" TY="BX2">Learning 
Lab138
<BOX NUM="1" TY="BX3">About 
Nike140
<BOX NUM="1" TY="BX1">Quick 
Quiz140
Operations Management140
Product Development141
<BOX NUM="2" TY="BX3">About 
Nike144
Operations Management in Manufacturing144
<BOX NUM="2" TY="BX2">Learning 
Lab146
<BOX NUM="2" TY="BX1">Quick 
Quiz149
Operations Management for Service Providers154
Producing for Quality157
Outsourcing159
<BOX NUM="3" TY="BX1">Quick 
Quiz160
Where We're Headed160
Summary of Learning Objectives160
Questions and Problems162
Learning on the Web aacsb
How to Build a BMW163
Career Opportunities
Wanted: Problem Solvers and Creative 
Thinkers163
Ethics Angle aacsb
Who's Getting Fat from Fast Food?164
Team-Building Skills aacsb
Growing Accustomed to Your Fit164
The Global View aacsb
What's the State of Homeland Job Security?165
Business Plan Project
Group Report: Products and 
Production165
<CHAP NUM="7">Marketing: Providing Value to 
Customers166
What Is Marketing?167
The Marketing Concept168
Marketing Strategy168
Selecting a Target Market168
The Marketing Mix171
Developing a Product171
<BOX NUM="1" TY="BX3">About 
Nike173
<BOX NUM="1" TY="BX1">Quick 
Quiz175
Pricing a Product175
<BOX NUM="1" TY="BX2">Learning 
Lab176
<BOX NUM="2" TY="BX2">Learning 
Lab176
<BOX NUM="3" TY="BX2">Learning 
Lab177
Placing a Product177
<BOX NUM="2" TY="BX3">About 
Nike181
<BOX NUM="2" TY="BX1">Quick 
Quiz182
Promoting a Product182
Marketing Robosapien184
<BOX NUM="3" TY="BX3">About 
Nike184
Customer-Relationship Management185
The Product Life Cycle186
Life Cycle and the Changing Marketing Mix186
<BOX NUM="4" TY="BX2">Learning 
Lab187
The Marketing Environment187
The Political and Regulatory Environment188
The Economic Environment188
The Competitive Environment188
The Technological Environment189
The Social and Cultural Environment189
Consumer Behavior190
The Buying Process191
Influences on Buying Behavior192
Careers in Marketing192
Advertising192
Brand and Product Management192
Marketing Research193
Supply Chain and Logistics Management193
Retailing193
Sales193
<BOX NUM="3" TY="BX1">Quick 
Quiz193
Where We're Headed193
Summary of Learning Objectives194
Questions and Problems195
Learning on the Web aacsb
The Economics of Online Annoyance197
Career Opportunities
So Many Choices197
Ethics Angle aacsb
A ``Late Fee'' by Any Other Name197
Team-Building Skills aacsb
Build a Better iPod and They Will Listen198
The Global View aacsb
Made in China&mdash;Why Not Sell in China?198
Business Plan Project
Group Report: Marketing 
Plan198
<CHAP NUM="8">Business in a Global Environment200
The Globalization of Business201
Why Do Nations Trade?201
<BOX NUM="1" TY="BX2">Learning 
Lab201
How Do We Measure Trade Between Nations?203
Opportunities in International Business204
Importing and Exporting204
Licensing and Franchising205
Contract Manufacturing and Outsourcing205
Strategic Alliances and Joint Ventures206
Foreign Direct Investment and Subsidiaries207
Multinational Corporations207
<BOX NUM="1" TY="BX1">Quick 
Quiz209
<BOX NUM="1" TY="BX3">About 
Nike209
The Global Business Environment209
The Cultural Environment209
<BOX NUM="2" TY="BX2">Learning 
Lab211
<BOX NUM="2" TY="BX3">About 
Nike211
The Economic Environment212
The Legal and Regulatory Environment213
<BOX NUM="2" TY="BX1">Quick 
Quiz214
Trade Controls214
<BOX NUM="3" TY="BX2">Learning 
Lab216
The Pros and Cons of Trade Controls217
Reducing International Trade Barriers217
Preparing for a Career in International Business220
<BOX NUM="3" TY="BX1">Quick 
Quiz221
Where We're Headed221
Summary of Learning Objectives221
Questions and Problems223
Learning on the Web aacsb
Keeping Current About Currency224
Career Opportunities aacsb
Broadening Your Business Horizons225
Ethics Angle aacsb
The Right, Wrong, and Wisdom of Dumping and 
Subsidizing225
Team-Building Skills aacsb
Three Little Words: The China Price226
The Global View aacsb
Go East, Young Job Seeker226
Business Plan Project
Group Report: Global 
Issues226
<CHAP NUM="9">The Role of Accounting in Business228
The Role of Accounting229
Fields of Accounting229
<BOX NUM="1" TY="BX2">Learning 
Lab230
Who Uses Financial Accounting Information?230
Understanding Financial Statements230
The Functions of Financial Statements231
The Income Statement232
<BOX NUM="2" TY="BX2">Learning 
Lab232
<BOX NUM="3" TY="BX2">Learning 
Lab234
The Balance Sheet234
<BOX NUM="1" TY="BX1">Quick 
Quiz236
Accrual Accounting236
Accrual-Basis Financial Statements237
<BOX NUM="1" TY="BX3">About 
Nike239
<BOX NUM="2" TY="BX3">About 
Nike239
<BOX NUM="3" TY="BX3">About 
Nike240
<BOX NUM="4" TY="BX2">Learning 
Lab240
<BOX NUM="2" TY="BX1">Quick 
Quiz241
Financial Statement Analysis241
The Comparative Income Statement241
Ratio Analysis242
What Have the Ratios Told Us?246
<BOX NUM="4" TY="BX3">About 
Nike247
Challenges Facing the Accounting Profession247
<BOX NUM="3" TY="BX1">Quick 
Quiz248
Careers in Accounting248
Job Prospects248
Where We're Headed249
Summary of Learning Objectives250
Questions and Problems251
Learning on the Web aacsb
Discounting Retailers252
Career Opportunities
Is a Career in Accounting for You?252
Ethics Angle aacsb
Counting Earnings Before They Hatch253
Team-Building Skills aacsb
Taking Stock of Ratios253
The Global View aacsb
Why Aren't Shoes Made in the USA?254
Business Plan Project254
Business Plan Project
Group Report: Estimating 
Sales255
<CHAP NUM="10">Managing Financial Resources256
The Functions of Money257
Medium of Exchange257
Measure of Value257
Store of Value257
The Money Supply258
Financial Institutions259
Depository and Nondepository Institutions259
Financial Services260
Bank Regulation261
How Banks Expand the Money Supply261
<BOX NUM="1" TY="BX1">Quick 
Quiz262
The Federal Reserve System262
The Tools of the Fed252
The Banker's Bank and the Government's Banker264
The Role of the Financial Manager264
Financing a New Company265
<BOX NUM="1" TY="BX3">About 
Nike268
<BOX NUM="1" TY="BX2">Learning 
Lab268
Seeking Out Private Investors268
Going Public269
<BOX NUM="2" TY="BX1">Quick 
Quiz269
Understanding Securities Market269
Primary and Secondary Markets and Stock Exchanges270
Regulating Securities Markets: The SEC271
Measuring Market Performance: Market Indexes271
How to Read a Stock Listing272
<BOX NUM="2" TY="BX3">About 
Nike273
Financing the Going Concern273
Stock273
Bonds274
Choosing Your Financing Method275
Careers in Finance275
Positions in Commercial Banking276
Positions in Corporate Finance276
Positions in the Investment Industry276
Graduate Education and Certification277
<BOX NUM="3" TY="BX1">Quick 
Quiz277
Where We're Headed277
Summary of Learning Objectives277
<CHAP NUM="11">Managing Information and 
Technology279
Data Versus Information280
Information Systems281
Managing Data283
Data and Databases284
<BOX NUM="1" TY="BX1">Quick 
Quiz286
Types of Information Systems286
Operations Support Systems286
Management Support Systems288
<BOX NUM="1" TY="BX2">Learning 
Lab290
<BOX NUM="1" TY="BX3">About 
Nike290
<BOX NUM="1" TY="BX1">Quick 
Quiz290
Computer Networks290
Data Communication Networks292
The Internet and the World Wide Web292
Intranets and Extranets293
E-Commerce294
<BOX NUM="2" TY="BX2">Learning 
Lab295
<BOX NUM="2" TY="BX3">About 
Nike295
Security Issues and Electronic Communication295
Data Security296
Revenue Theft296
Risks to Customers297
Shoring Up Security and Building Trust298
<BOX NUM="3" TY="BX2">Learning 
Lab299
Careers in Information Management299
Summary of Learning Objectives300
Questions and Problems302
Learning on the Web
Taking Care of Your Cyber Health303
Career Opportunities
Could You Manage a Job in IT or IS?303
Ethics Angle aacsb
Campus Commando or Common Criminal303
Team-Building Skills aacsb
CampusCupid.com303
The Global View aacsb
``Hong Kong=mTraditional Chinese304
Business Plan Project
Group Writing Assignment: Final 
Plan304
<APP NUM="A">Standard Business Plan 
Format305
<APP NUM="B">Estimating Sales308
<APP NUM="C">Preparing Financial Reports with the Excel 
Template311
Glossary321

Library of Congress Subject Headings for this publication:

Business.
Economics.
Industrial management.