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>Contents >Foreword Preface Acknowledgments >Part I: >Introduction to General Management >1. >General Management in Economic Context >2. >General Management in Organizational Context >3. >The Roles and Tasks of the General Manager >Part II: >The General Management Process: Planning 4. >The Efficacy of Strategic Management 5. >The Strategic Management Process >6. >Fundamentals of Strategy Formulation >7. >The Strategic Plan: Purpose, Direction, and Goals >8. >The Business Plan: Scale and Resources >9. >The Annual Plan: Anticipated Actions >Part III: >Analytical Concepts for the General Manager >10. >The Business Model >11. >The Relationship between Cash Flow and Growth >12. >Product, Marketing, and Pricing Strategies >13. >Relating Productivity and Firm Growth >14. >Residual Income, EVA, and Corporate Capital Charges >15. >The Allocation (Redeployment) of Capital (Cash) >16. >Share Repurchases >Part IV: >General Managers Taking Action >17. >Making Effective Decisions >18. >Organizing and Aligning >19. >Staffing >20. >Integrating >21. >Executing >Part V: >In Summation >22. >Controlling and Reporting >23. >Learning and Innovation >24. >Public Relations and Advocacy >25. >Reflections on General Management >Notes Bibliography Index
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