Table of contents for Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

 Introduction. Business wisdom from the mouth of Dr. Seuss
Part I. Making Money
1.	Hewlett-Packard shifts gears
2.	Maxwell House?s calculus of coffee
3.	Dialing up Delicious: Major discoveries from Prego and Vlasic
4.	How to make people feel good even when they pay more
5.	Discover more about your competitors than they themselves know ? legally!
Part II. Making the Future
6.	Rubik's Cube of consumer electronics innovation
7.	Bridging cool design with hot science
Part III. Flying to Venus
8.	Mind Genomics: Consumer mind ?on the shelf?
9.	Making the President and public communications into ?products?
10.	RDE defeats Murphy?s Law and ?bares? the Stock Markets 
11.	Asia Calling Ltd. -- The China angle
12.	RDE?s ?Brave New World!?

Library of Congress Subject Headings for this publication:

New products.