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Introduction. Business wisdom from the mouth of Dr. Seuss Part I. Making Money 1. Hewlett-Packard shifts gears 2. Maxwell House?s calculus of coffee 3. Dialing up Delicious: Major discoveries from Prego and Vlasic 4. How to make people feel good even when they pay more 5. Discover more about your competitors than they themselves know ? legally! Part II. Making the Future 6. Rubik's Cube of consumer electronics innovation 7. Bridging cool design with hot science Part III. Flying to Venus 8. Mind Genomics: Consumer mind ?on the shelf? 9. Making the President and public communications into ?products? 10. RDE defeats Murphy?s Law and ?bares? the Stock Markets 11. Asia Calling Ltd. -- The China angle 12. RDE?s ?Brave New World!?
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