Table of contents for International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

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Contents
Preface, xiii
About the Authors, xxiv
part one Global Business Environment, 2
1	Globalization, 2
Breaking Views: The E-Biz Surprise, 5
Globalization, 6
Globalization of Markets, 7
Globalization of Production, 8
Global Manager's Toolbox: The Keys to International Success, 9
Forces Driving Globalization, 10
Falling Barriers to Trade and Investment, 10
Technological Innovation, 12
Measuring Globalization, 13
Untangling the Globalization Debate, 15
Today's Globalization in Context, 15
The Current Globalization Backlash, 16
Global Challenges: Investing In Security Pays Dividends, 17
Globalization's Impact on Jobs and Wages, 18
Globalization's Impact on Labor and Environmental Regulation, 21
Globalization and Income Inequality, 22
Globalization and National Sovereignty, 25
Globalization's Influence on Cultures, 26
Key Players in International Business, 27
Multinational Corporations, 27
Entrepreneurs and Small Businesses, 29
Why International Business is Special, 29
The Global Business Environment, 29
Entrepreneur's Survival Kit: Four Myths Keeping Small Businesses from Export Success, 30
The Road Ahead for International Business, 31
Bottom Line for Business, 32
Summary, 34
Practicing International Management Case:
MTV: Going Global with a Local Beat,38
Talk It Over, 35
Teaming Up, 35
Key Terms, 36
Take It to the Web, 36
Ethical Challenges, 36
APPENDIX: World Atlas, 39
part two National Business Environments, 48
2	Cross-Cultural Business, 48
What Is Culture?, 50
National Culture and Subcultures, 51
Components of Culture, 53
Aesthetics, 53
Entrepreneur's Survival Kit: Give Your Web Site a Local Feel, 54
Values and Attitudes, 54
Manners and Customs, 58
Global Manager's Toolbox: A Globetrotter's Guide to Manners, 59
Social Structure, 60
Religion, 62
Personal Communication, 66
Global Challenges: Speaking in Fewer Tongues, 67
Body Language, 69
Education, 70
Physical and Material Environments, 72
Breaking Views: Crossing the Digital Divide, 73
Classifying Cultures, 74
Kluckhohn-Strodtbeck Framework, 74
Hofstede Framework, 75
Bottom Line for Business,78
Summary, 79
Talk It Over, 80
Teaming Up, 81
Key Terms, 81
Take It to the Web, 81
Ethical Challenges, 82
Practicing International Management Case:
Modernization or Westernization? You Make the Call, 83
3	Politics and Law in Business, 84
Political Systems, 86
Politics and Culture, 86
Political Participation, 87
Political Ideologies, 87
Global Challenges: From Civil War to Civil Society, 92
Political Systems in Times of Change, 93
Political Risk, 94
Types of Political Risk, 95
Global Manager's Toolbox: Your Global Security Checklist, 97
Managing Political Risk, 99
Legal Systems, 101
Breaking Views: Governments Take the 'E-nitiative', 102
Types of Legal Systems, 103
Global Legal and Ethical Issues, 104
Standardization, 104
Intellectual Property, 104
Product Safety and Liability, 107
Taxation, 108
Antitrust Regulations, 108
Entrepreneur's Survival Kit: The Long Arm of the Law, 109
Ethics and Social Responsibility, 110
Business and International Relations, 112
The United Nations, 112
Bottom Line for Business, 114
Summary, 115
Talk It Over, 116
Teaming Up, 117
Key Terms, 117
Take It to the Web, 117
Ethical Challenges, 118
Practicing International Management Case: Caveat
Emptor: Who Said Latin Was Dead? 119
4	Economic Systems and Development, 120
Economic Systems, 122
Centrally Planned Economy, 123
Global Manager's Toolbox: Guidelines for Good Guanxi, 126
Mixed Economy, 127
Market Economy, 128
Development of Nations, 132
Breaking Views: IT Matters to Productivity, 133
National Production, 133
Purchasing Power Parity, 136
Human Development, 137
Classifying Countries, 138
Global Challenges: Public Health Goes Global, 139
Economic Transition, 140
Obstacles to Transition, 140
Focus on Russia, 142
Entrepreneur's Survival Kit: The Rules of the Game, 143
Bottom Line for Business, 144
Summary, 146
Talk It Over, 147
Teaming Up, 147
Key Terms, 147
Take It to the Web, 148
Ethical Challenges, 148
Practicing International Management Case:
Talkin 'Bout a Revolution, 149
part three	International Trade and Investment, 150
5	International Trade, 150
Overview of International Trade, 152
Benefits of International Trade, 153
Volume of International Trade, 153
International Trade Patterns, 153
Global Manager's Toolbox: Building Good Relations in the Pacific Rim, 156
Trade Dependence and Independence, 157
Theories of International Trade, 158
Mercantilism, 158
Absolute Advantage, 160
Comparative Advantage, 162
Factor Proportions Theory, 164
International Product Life Cycle, 165
Entrepreneur's Survival Kit: Five Common Fulfillment
Mistakes, 167
New Trade Theory, 167
National Competitive Advantage, 168
Bottom Line for Business, 171
Summary, 172
Talk It Over, 173
Teaming Up, 173
Key Terms, 173
Take It to the Web, 174
Ethical Challenges, 174
Practicing International Management Case: DHL
Worldwide Express Is First in Asia and the World, 175
6	Business-Government Trade Relations, 176
Why Do Governments Intervene in Trade?, 178
Political Motives, 178
Economic Motives, 180
Cultural Motives, 182
Methods of Promoting Trade, 183
Subsidies, 183
Export Financing, 184
Entrepreneur's Survival Kit: Ex-Im Bank: Experts in Export Financing, 185
Foreign Trade Zones, 185
Special Government Agencies, 186
Global Manager's Toolbox: Surfing the Regulatory Seas, 187
Methods of Restricting Trade, 187
Tariffs, 187
Quotas, 188
Embargoes, 190
Local Content Requirements, 191
Administrative Delays, 191
Currency Controls, 191
Global Trading System, 192
General Agreement on Tariffs and Trade (GATT), 192
World Trade Organization (WTO), 194
Bottom Line for Business, 196
Summary, 197
Talk It Over, 198
Teaming Up, 199
Key Terms, 199
Take It to the Web, 199
Ethical Challenges, 200
Practicing International Management Case:
Unfair Protection or Valid Defense?, 201
7	Foreign Direct Investment, 202
Patterns of Foreign Direct Investment, 204
Ups and Downs of Foreign Direct
Investment, 204
Entrepreneur's Survival Kit: Cowboy Candy Rides into
Manchuria, 207
Worldwide Flows of FDI, 207
Explanations for Foreign Direct Investment, 208
International Product Life Cycle, 208
Market Imperfections (Internalization), 209
Eclectic Theory, 209
Market Power, 210
Management Issues in the FDI Decision, 210
Control, 210
Purchase-or-Build Decision, 212
Production Costs, 212
Global Manager's Toolbox: Investing Abroad? Be Prepared for Surprises, 213
Customer Knowledge, 214
Following Clients, 214
Following Rivals, 215
Government Intervention in Foreign Direct Investment, 215
Balance of Payments, 216
Reasons for Intervention by the Host Country, 217
Reasons for Intervention by the Home Country, 218
Government Policy Instruments and FDI, 219
Host Countries: Restriction, 219
Host Countries: Promotion, 220
Home Countries: Restriction, 221
Home Countries: Promotion, 221
Bottom Line for Business, 221
Summary, 223
Talk It Over, 224
Teaming Up, 224
Key Terms, 225
Take It to the Web, 225
Ethical Challenges, 225
Practicing International Management Case:
Mercedes-Benz: Footloose in Tuscaloosa, 227
8	Regional Economic Integration, 228
What Is Regional Economic Integration?, 230
Levels of Regional Integration, 230
Effects of Regional Economic Integration, 232
Benefits of Regional Integration, 232
Drawbacks of Regional Integration, 233
Integration in Europe, 235
European Union, 235
Entrepreneur's Survival Kit: Czech List, 238
European Free Trade Association (EFTA), 240
Integration in the Americas, 241
North American Free Trade Agreement (NAFTA), 241
Andean Community, 243
Latin American Integration Association (ALADI), 245
Southern Common Market (MERCOSUR), 245
Central America and the Caribbean, 245
Free Trade Area of the Americas (FTAA), 246
Transatlantic Economic Partnership (TEP), 247
Integration in Asia, 248
Association of Southeast Asian Nations (ASEAN), 248
Asia Pacific Economic Cooperation (APEC), 249
Global Manager's Toolbox: The Ins and Outs of ASEAN, 250
Integration in the Middle East and Africa, 250
Gulf Cooperation Council (GCC), 251
Economic Community of West African
States (ECOWAS), 251
Bottom Line for Business, 252
Summary, 253
Talk It Over, 255
Teaming Up, 255
Key Terms, 255
Take It to the Web, 255
Ethical Challenges, 256
Practicing International Management Case:
Tainted Trade: Increasing Imports Brings Increase
in Illness, 257
part four The International Financial System, 258
9	International Financial Markets, 258
International Capital Market, 260
Purposes of National Capital Markets, 260
Purposes of the International Capital Market, 261
Forces Expanding the International Capital Market, 262
Entrepreneur's Survival Kit: Where Microcredit Is Due, 263
World Financial Centers, 263
Main Components of the International Capital Market, 265
International Bond Market, 265
International Equity Market, 266
Eurocurrency Market, 267
Foreign Exchange Market, 267
Functions of the Foreign Exchange Market, 268
How the Foreign Exchange Market Works, 270
Quoting Currencies, 270
Spot Rates, 273
Forward Rates, 274
Swaps, Options, and Futures, 275
Foreign Exchange Market Today, 275
Trading Centers, 276
Important Currencies, 276
Institutions of the Foreign Exchange Market, 277
Global Manager's Toolbox: Five Strategies for More Effective Foreign Exchange Management, 278
Currency Convertibility, 279
Goals of Currency Restriction, 279
Policies for Restricting Currencies, 279
Bottom Line for Business, 280
Summary, 281
Talk It Over, 282
Teaming Up, 282
Key Terms, 283
Take It to the Web, 283
Ethical Challenges, 284
Practicing International Management Case:
Argentina: Back from the Abyss?, 285
10	International Monetary System, 286
How Exchange Rates Influence Business Activities, 288
Desire for Stability and Predictability, 289
Global Manager's Toolbox: Exporting Against the Odds: Key Strategies for Success, 290
What Factors Determine Exchange Rates?, 291
Law of One Price, 291
Purchasing Power Parity, 293
Forecasting Exchange Rates, 298
Efficient Market View, 298
Inefficient Market View, 298
Forecasting Techniques, 299
Difficulties of Forecasting, 299
Evolution of the International Monetary System, 299
Early Years: The Gold Standard, 300
Bretton Woods Agreement, 301
A Managed Float System Emerges, 304
Today's Exchange-Rate Arrangements, 304
European Monetary System, 305
Recent Financial Crises, 306
Future of the International Monetary System, 308
Bottom Line for Business, 309
Summary, 311
Talk It Over, 312
Teaming Up, 312
Key Terms, 313
Take It to the Web, 313
Ethical Challenges, 313
Practicing International Management Case:
Banking on Forgiveness, 315
part five	International Business Management, 316
11	International Strategy and Organization, 316
International Strategy, 318
Strategy Formulation, 318
Identify Company Mission and Goals, 318
Identify Core Competency and Value-Creating Activities, 320
Entrepreneur's Survival Kit: Know Yourself, Know Your
Product, 322
Formulate Strategies, 323
Global Manager's Toolbox: Competing with Giants, 329
International Organizational Structure, 330
Centralization versus Decentralization, 330
Coordination and Flexibility, 331
Types of Organizational Structure, 332
Work Teams, 335
A Final Word, 337
Summary, 337
Talk It Over, 338
Teaming Up, 338
Key Terms, 339
Take It to the Web, 339
Ethical Challenges, 339
Practicing International Management Case:
The Global Strategy of IKEA, 341
12	Analyzing International Opportunities, 342
Screening Potential Markets and Sites, 344
Step 1 :Identify Basic Appeal, 345
Step 2 :Assess the National Business
Environment, 346
Global Manager's Toolbox: Global E-Commerce Issues, 351
Step 3 :Measure Market or Site Potential, 351
Step 4 :Select the Market or Site, 356
Conducting International Research, 357
Difficulties of Conducting International
Research, 357
Sources of Secondary International Data, 359
Methods of Conducting Primary
International Research, 362
Entrepreneur's Survival Kit: Is the World Your Oyster?, 363
A Final Word, 365
Summary, 365
Talk It Over, 366
Teaming Up, 366
Key Terms, 367
Take It to the Web, 367
Ethical Challenges, 367
Practicing International Management Case: Vietnam's
Emerging Market Potential, 369
13	Selecting and Managing Entry Modes, 370
Exporting, Importing, and Countertrade, 372
Why Companies Export, 373
Developing an Export Strategy: A Four-Step Model, 373
Degree of Export Involvement, 374
Avoiding Export and Import Blunders, 376
Countertrade, 376
Export/Import Financing, 378
Entrepreneur's Survival Kit: Global Collection Guidelines, 381
Contractual Entry Modes, 382
Licensing, 382
Franchising, 383
Management Contracts, 385
Turnkey Projects, 386
Investment Entry Modes, 387
Wholly Owned Subsidiaries, 387
Joint Ventures, 388
Strategic Alliances, 391
Selecting Partners for Cooperation, 392
Global Manager's Toolbox: Negotiating the Terms of Market Entry, 392
Strategic Factors in Selecting an Entry Mode, 393
Cultural Environment, 393
Political and Legal Environments, 393
Market Size, 394
Production and Shipping Costs, 394
International Experience, 394
A Final Word, 395
Summary, 395
Talk It Over, 396
Teaming Up, 397
Key Terms, 397
Take It to the Web, 398
Ethical Challenges, 398
Practicing International Management Case:
Telecom Ventures Unite the World, 399
14	Developing and Marketing Products, 400
Globalization and Marketing, 402
Standardization Versus Adaptation, 402
Developing Product Strategies, 403
Laws and Regulations, 404
Cultural Differences, 404
Brand and Product Names, 404
National Image, 406
Counterfeit Goods and Black Markets, 406
Shortened Product Life Cycles, 407
Creating Promotional Strategies, 408
Push and Pull Strategies, 408
Global Manager's Toolbox: Managing an International Sales Force, 409
International Advertising, 410
Blending Product and Promotional
Strategies, 411
Designing Distribution Strategies, 414
Designing Distribution Channels, 415
Influence of Product Characteristics, 416
Special Distribution Problems, 416
Developing Pricing Strategies, 417
Worldwide Pricing, 417
Dual Pricing, 417
Factors That Affect Pricing Decisions, 418
A Final Word, 419
Summary, 420
Talk It Over, 421
Teaming Up, 421
Key Terms, 421
Take It to the Web, 421
Ethical Challenges, 422
Practicing International Management Case:
Fair Game or Out-of-Bounds? You Decide, 423
15	Managing International Operations, 424
Production Strategy, 426
Capacity Planning, 426
Facilities Location Planning, 427
Process Planning, 429
Facilities Layout Planning, 430
Acquiring Physical Resources, 430
Make-or-Buy Decision, 430
Raw Materials, 433
Fixed Assets, 433
Key Production Concerns, 434
Quality-Improvement Efforts, 434
Shipping and Inventory Costs, 435
Global Manager's Toolbox: Linking TQM and ISO 9000 Standards, 435
Reinvestment Versus Divestment, 436
Financing Business Operations, 436
Borrowing, 437
Issuing Equity, 437
Entrepreneur's Survival Kit: Get Global Cash: Overseas Investors Await You, 439
Internal Funding, 439
Capital Structure, 440
A Final Word, 441
Summary, 442
Talk It Over, 443
Teaming Up, 443
Key Terms, 443
Take It to the Web, 444
Ethical Challenges, 444
Practicing International Management Case: Toyota's
Strategy for Production Efficiency, 445
16	Hiring and Managing Employees, 446
International Staffing Policy, 449
Ethnocentric Staffing, 449
Polycentric Staffing, 450
Entrepreneur's Survival Kit: Growing Global, 451
Geocentric Staffing, 451
Recruiting and Selecting Human Resources, 452
Human Resource Planning, 452
Recruiting Human Resources, 452
Selecting Human Resources, 453
Culture Shock, 454
Reverse Culture Shock, 455
Global Manager's Toolbox: A Shocking Ordeal, 455
Training and Development, 456
Methods of Cultural Training, 456
Compiling a Cultural Profile, 458
Nonmanagerial Worker Training, 458
Employee Compensation, 458
Managerial Employees, 459
Nonmanagerial Workers, 459
Labor-Management Relations, 460
Importance of Labor Unions, 461
A Final Word, 462
Summary, 462
Talk It Over, 463
Teaming Up, 463
Key Terms, 464
Take It to the Web, 464
Ethical Challenges, 464
Practicing International Management Case:
Expatriation or Discrimination? You Make the Call, 465
Notes, Sources, and Credits, 467
Glossary, 477
Name/Company Index, 483
Subject Index, 487 

Library of Congress Subject Headings for this publication:

International business enterprises -- Management.
International trade.