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Contents Error! Hyperlink reference not valid. Error! Hyperlink reference not valid. Error! Hyperlink reference not valid. Introduction xv Part One Stand and Deliver: The Seven Steps to Presentation Success 3 Chapter 1 Step One: Define Your Purpose 5 Establishing Focus 6 Presenting to Inform 8 Presenting to Entertain 10 Presenting to Persuade 12 Chapter 2 15 Step Two: Profile Your Audience 15 Analysing Your Audience 16 Influencing a Hostile Audience 18 Influencing a Neutral Audience 20 Influencing an Uninterested Audience 22 Influencing an Uninformed Audience 24 Influencing a Supportive Audience 26 Influencing a Mixed Audience 28 Chapter 3 31 Step Three: Map and Structure Your Story 31 The 3-Part Classic Presentation Formula 32 Applying the 3-Part Formula to PowerPoint 34 Focusing Your Pitch 36 Use Compelling Headlines to Create Flow and Direction 38 Sell the Sizzle 40 Starting Strongly 42 Making Your Point 44 Finishing in Style 46 Bridging with Transitions 48 Tried and Proven Organizational Patterns 50 Use a Persuasive Structure to Add Coherence 52 Chapter 4 55 Step Four: Add Drama and Impact 55 Making Head and Heart Appeals 56 Tapping into the Power of Stories 58 Quoting for Impact 60 Persuading With Metaphors and Analogies 62 Using Statistics 64 The Power of Three 66 Persuading with Visuals 68 Chapter 5 71 Step Five: Rehearse Until Perfect 71 Speaking with Notes 72 Reading a Speech from a Script 74 Using Speaker Notes as Handouts in PowerPoint 76 Practicing for Perfection 78 Chapter 6 81 Step Six: Deliver With Style 81 Overcoming Stage Fright 82 Use High-Impact Body Talk 84 Power Words 86 Using Assertive Language 88 Develop Vocal Impact 90 Staying Centre Stage 92 Handling Tough and Tricky Questions 94 Chapter 7 97 Step Seven: Review and Revise 97 Evaluate Your Performance 98 Part Two PowerPoint Magic: How to Design and Deliver Persuasive PowerPoints Chapter 8 Persuasion Strategies: How to Optimize the Persuasive Impact of PowerPoint Strategy 1. Align PowerPoint With the Way the Brain Works Strategy 2. Segment Your Story into Visually Digestible Bites Strategy 3. Signpost Location and Direction with Graphic Organizers Strategy 4. Wherever Possible Persuade with Visuals Strategy 5. Purge all but Essential Text and Audiovisual Effects Strategy 6. Dice and Sequence Complex Visuals Chapter 9 Say it with Color: Tapping into the Power of the Rainbow Influencing With Color Picking the Right Color Managing Color in PowerPoint Chapter 10 Bullets, Bullets, and More Bullets: How to Write, Use and Lay Out Compelling Text Terrific Text Type, Size and Style Bullet Layout and Design Writing Compelling Bullets Using Text Builds Chapter 11 Compelling Charts: How to Put Wow into Pie, Bar and Line Graphs Persuading With Charts Use Pie Charts for Percentages Use Bar Charts to Compare Magnitudes Use Column Charts to Compare Data Changes Over Time Use Line Charts to Plot Trends Use Area Charts to Compare Changes in Quantities Over Time Use Scatter or Dot Charts to Show Relationship Patterns Use Tables to Summarize Data Chapter 12 Diagrams, Photos and Cartoons: How to Inform With Impact Using Diagrams Use Organization Charts to Display Rankings Use Matrixes to Explain Concepts Add Art and Illustrations to Create Impact Use Strategy Diagrams to Plot Tactics Use Visual Metaphors to Sell Ideas Add Impact With Photos Presenting With Cartoons Chapter 13 Present and Sell: The Ultimate PowerPoint Sales Presentation Establish a Persuasive Structure Step 1: Identify the Problem Step 2: Quantify the Impact of the Prospect?s Problem Step 3: Specify the Prospect?s Need Step 4: Recommend Your Solution Step 5: Quantify the Benefits Step 6: Differentiate Yourself Step 7: Establish Your Credentials Appendixes Appendix A: The Mills Presentations Formula Appendix B: PowerPoint Presentation Planner Template Appendix C: Blank PowerPoint Presentation Planning Template Appendix C: Blank PowerPoint Presentation Planning Template Appendix D: Organizing Your Presentation Appendix E: Speaker Evaluation Template Appendix F: The Companion CD Rom Index About the Author
Library of Congress Subject Headings for this publication:
Business presentations.
Microsoft PowerPoint (Computer file).