Table of contents for Whoever tells the best story wins : how to use your own stories to communicate with power and impact / Annette Simmons.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Acknowledgments	000
Introduction	6
PART ONE: Thinking in Story	11
Chapter One: Story Thinking - What does that even mean?	11
Chapter Two: What is Story?	22
Chapter Three: Training your Brain	31
Chapter Four: Telling Stories that Win	43
PART TWO: Finding Stories to Tell	53
Chapter FIVE: Who I Am Stories	53
Chapter Six: Why I am here stories	67
Chapter Seven : Teaching Stories	86
Chapter Eight: Vision Stories	107
Chapter Nine : Value-in-Action Stories	126
Chapter Ten : ?I know what you are thinking? Stories	148
Part Three: Perfecting the Craft	172
Chapter Eleven: Experience is Sensory	172
Chapter Twelve : The Gift of Brevity	186
Chapter Thirteen : Brand, Organizational and Political Stories	195
Chapter Fourteen : Point of View	205
Chapter Fifteen: Story Listening	213
Bibliography	221

Library of Congress Subject Headings for this publication:

Business communication.