Table of contents for The Brewers Association's guide to starting your own brewery / edited by Ray Daniels.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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The Brewers Association Guide to 
Starting Your Own Brewery
Table of Contents
Introduction	
Craft Brewing and Your Brewery Start Up					By Ray 
Daniels
Section I: The Life of a Brewer
Introduction (partial)
Better a Beer Geek Than a Rock Star 					By Jim Parker
From Beer Dreamer to Brewpub Operator					By Chuck 
Skypeck
Dogged Pursuit of a Dream							By Sam 
Calagione
East Cost Victory Conquers All Fronts 					By Lew 
Bryson
Brewpubs Galore In Oregon							By Alan Moen
Creating a Culture of Success in Your Brewery				By John 
Hickenlooper	
Ten Tips for Starting a Microbrewery					By Marcy 
Larson
Ten Tips for Opening a Brewpub 						By Scott 
Smith
	
Section 2: Facility Planning and Operations	
Raw Materials for the Commercial Brewery					By Ray 
Daniels
Professional Brewing Processes and Equipment				By Eric 
Warner & Ray Daniels
Building Your Brewery From Site to Staff					By Eric 
Warner
Uncle Sam Comes Calling							By Pete 
Johnson
Dealing with Rules and Regulators						By Peter 
Egelston
Down the Drain But Not Forgotten						By Michael J. 
Pronold
Better Brewery Floors								By John 
Mallett
Hopping From Farm to Fermenter						By Ralph 
Olson
Section 3: Marketing and Distribution Programs	
The Converging Consumer Profiles For Beer And Wine			By John P. 
Robinson
Creating Customer Connections to Build Your Brewpub Business		By Kevin Finn
Mug Shots: Using Mug Clubs Effectively					By Greg 
Kitsock
Distribution For the Start-up Brewery					By Tom 
McCormick
Distribution Economics: From Brewery Cost to Six-Pack Price		By Brewers 
Association Staff
Introducing Consumers to Your Beer						By Pat Meyer
Seven Ways to Help Bars Sell Your Beer					By Stan 
Hieronymus
Using Public Relations to Build Your Brand					By Ray 
Daniels
Section 4: Planning and Funding Your Brewery	
The Hot Pursuit of Capital							By John 
Hickenlooper
The Ins and Outs of Brewery Finance					By Rick 
Wehner
Covering Your Assets: Insurance Primer					By Peter 
Whalen
There's No Such Thing as a Bad Site, Just Bad Site Selection Decisions	By James F. 
McDaniel
Brewpub Feasibility Planning: Market Analysis Studies			By Mark 
Admire
Performance Pro Formas: Creating the Income Statement			By Kevin Finn
The Four Pillars of a Brewpub						By Jack 
Streich
Roadmap to Success								By Will 
Kemper
Brewpub Operations Survey 							By Brewers 
Association Staff
Packaging Brewery Operational Survey					By Brewers 
Association Staff
Sample Business Plan								By Brewers 
Association Staff
Glossary
Author Biographies

Library of Congress Subject Headings for this publication:

Beer industry -- United States.
Breweries -- United States.