Table of contents for Conversations with the marketing masters / Laura Mazur and Louella Miles.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Contents
Introduction
Acknowledgements
About the Authors
Chapter 1	Philip Kotler 		 		The founding father
Chapter 2	David Aaker				Brand equity trailblazer
Chapter 3	Jean-Claude Larreche			Marketing strategy master
Chapter 4	Regis McKenna				Technology visionary
Chapter 5	Don Peppers and Martha Rogers	One to one gurus
Chapter 6	John Quelch				Global marketing authority
Chapter 7	Al Ries					Positioning pioneer
Chapter 8	Don Schultz				Integrated marketing communications 								innovator
Chapter 9	Patricia Seybold			Customer experience expert
Chapter 10	Jack Trout				Positioning pioneer
Chapter 11	Lester Wunderman			Direct marketing missionary 
Index

Library of Congress Subject Headings for this publication:

Marketing.
Marketing -- Management.
Marketing personnel -- Interviews.