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Contents @FCTX2:Foreword @FCTX3:C. K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, Stephen M. Ross School of Business, University of Michigan @FCTX2:Acknowledgments Introduction @FCTX:PART ONE: JUST WHO ARE THE POOR? @FCTX2: 1. Microcredit, Segmentation, and Poverty Alleviation Strategy for Women: Who Are the Customers? @FCTX3:Fauzia Erfan Ahmed, director, Women's Studies Program, Indiana University @FCTX2: 2. Understanding Consumers and Retailers at the Base of the Pyramid in Latin America @FCTX3:Guillermo D'Andrea, chair, Marketing Department, IAE, Austral University Gustavo Herrero, executive director, Latin America Research Center, Harvard Business School @FCTX2: 3. Marketing Programs to Reach India's Underserved @FCTX3:Kunal Sinha, executive director, Discovery, Ogilvy & Mather, India John Goodman, CEO, India and South Asia, Ogilvy & Mather Ajay S. Mookerjee, executive director, India Research Center, Harvard Business School John A. Quelch, senior associate dean, Lincoln Filene Professor of Business Administration, Harvard Business School @FCTX:PART TWO: MEETING THE BASIC NEEDS OF THE POOR @FCTX2: 4. Brcko and the Arizona Market @FCTX3:Bruce R. Scott, Paul W. Cherington Professor of Business Administration, Harvard Business School @FCTX2: 5. Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public @FCTX3:David E. Bloom, Clarence James Gamble Professor of Economics and Demography, Harvard School of Public Health Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School @FCTX2: 6. Fighting AIDS, Fighting Poverty: Customer-Centric Marketing in the Generic Antiretroviral Business @FCTX3:Rohit Deshpandé, Sebastian S. Kresge Professor, Harvard Business School Zoë Chance, doctoral candidate in marketing, Harvard Business School @FCTX2: 7. Meeting Unmet Needs at the Base of the Pyramid: Mobile Health Care for India's Poor @FCTX3:Pablo S nchez, research assistant, IESE Business School Miguel A. Rodríguez, lecturer, IESE Business School Joan E. Ricart, professor, IESE Business School @FCTX2: 8. Energizing the Base of the Pyramid: Scaling up Successful Business Models to Achieve Universal Electrification @FCTX3:David J. Jhirad, vice president for science and research, World Resources Institute Annie Woollam, business analyst, Sustainable Enterprise Program, World Resources Institute @FCTX2: 9. Utilities and the Poor: A Story from Colombia @FCTX3:Carlos Rufín, assistant professor of management, Babson College Luis Fernando Arboleda, management consultant @FCTX2: 10. Bringing Natural Gas Service to Poor Areas: The Case of Buenos Aires's Moreno District @FCTX3:Marcelo Paladino, head of Business, Society, and Economics, IAE Business School, Universidad Austral Lisandro Blas, research assistant, Center of Government, Business, Society, and Economy, IAE Business School, Universidad Austral @FCTX:PART THREE: BUILDING THE BOP VALUE CHAIN @FCTX2: 11. Multiahorro: Barrio Store @FCTX3:Wilson A. J come, professor of business administration, IDE Business School Luis E. Loría, director, Economic Environment & Enterprise-(e3) Luis Reyes Portocarrero, director, TIA, SA-Ecuador @FCTX2: 12. Photography and the Low-Income Classes in Brazil: A Case Study of Kodak @FCTX3:Melchior Dikkers, MBA student and researcher, IAG/PUC-Rio (Pontifical Catholic University of Rio de Janeiro) Paulo Cesar Motta, professor of marketing, IAG/PUC-Rio (Pontifical Catholic University of Rio de Janeiro) @FCTX2: 13. The Complex Business of Serving the Poor: Insights from Unilever's Project Shakti in India @FCTX3:V. Kasturi Rangan, Malcolm P. McNair Professor of Marketing, Harvard Business School Dalip Sehgal, executive director, New Ventures and Marketing Services, Hindustan Lever Limited Rohithari Rajan, market development manager, rural, Hindustan Lever Limited @FCTX2: 14. Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico's Housing Crisis @FCTX3:Arthur I. Segel, professor, Harvard Business School Nadeem Meghji, Harvard JD-MBA 2006, Harvard Business School Regina García-Cuéllar, senior researcher, Latin America Research Center, Harvard Business School @FCTX2: 15. Creating Strong Businesses by Developing and Leveraging the Productive Capacity of the Poor @FCTX3:Kapil Marwaha, adjunct faculty, Center for Development of Corporate Citizenship, S. P. Jain Institute of Management and Research Anil B. Kulkarni, professor, S. P. Jain Institute of Management and Research Jipan K. Mukhopadhyay, professor, economics area, S. P. Jain Institute of Management and Research S. Sivakumar, chief executive, Agri Business, ITC Limited @FCTX2: 16. ITC's e-Choupal: A Platform Strategy for Rural Transformation @FCTX3:Ravi Anupindi, Michael R. and Mary Kay Hallman Fellow, Stephen M. Ross School of Business, University of Michigan S. Sivakumar, chief executive, Agri Business, ITC Limited @FCTX2: 17. Nestlé's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition @FCTX3:Ray A. Goldberg, George M. Moffett Professor of Agriculture and Business, Emeritus, Harvard Business School Kerry Herman, senior researcher, Global Research Group, Harvard Business School @FCTX:PART FOUR: BUSINESS AND LEADERSHIP MODELS @FCTX2: 18. Building New Business Value Chains with Low-Income Sectors in Latin America @FCTX3:James E. Austin, Eliot I. Snider and Family Professor of Business Administration, Harvard Business School Patricia M rquez, professor, IESA Ezequiel Reficco, senior researcher, Harvard Business School Gabriel Berger, professor, Universidad de San Andrés Cristina Fedato, MBA professor, CEATS/FIA/USP-Center of Social Entrepreneurship and Administration on the Third Sector Rosa Maria Fischer, titular professor, School of Economics, Management, and Accounting, São Paulo University Juliano Flores, researcher and project coordinator, Social Enterprise Knowledge Network at INCAE Henry Gómez-Samper, professor emeritus, Instituto de Estudios Superiores de Administración-IESA Francisco A. Leguizamón, faculty member, INCAE Business School Gerardo Lozano Fern ndez, associate professor, EGADE-Tecnológico de Monterrey Andrea M. Prado, research assistant, INCAE @FCTX2: 19. Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines @FCTX3:Gerardo C. Ablaza, Jr., president and CEO, Globe Telecom, Inc. Antonino T. Aquino, president, Manila Water Company, Inc. Christopher Beshouri, associate partner, McKinsey and Company Kristine Romano, McKinsey and Company Jaime Augusto Zobel de Ayala II, president and CEO, Ayala Corporation @FCTX2: 20. When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets @FCTX3:Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School @FCTX:PART FIVE: THE ROLE OF GOVERNMENT AND CIVIL SOCIETY @FCTX2: 21. The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods @FCTX3:Carolyn Welch, community affairs team leader, Board of Governors of the Federal Reserve System Ann Scoffier, senior vice president for marketing and deposit development, corporate secretary, City First Bank of D.C., N.A. @FCTX2: 22. Houses for the Poor and New Business for Banks: Creating a Market for Affordable Housing @FCTX3:Doug Guthrie, Stern School of Business, New York University Michael McQuarrie, assistant professor, University of California, Davis @FCTX2: 23. The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action @FCTX3:R. S. Tucker, director, Standard Bank of South Africa Thomas S. Mondschean, professor of economics, DePaul University Bruce R. Scott, Paul W. Cherington Professor of Business Administration, Harvard Business School @FCTX2: 24. How Social Entrepreneurs Enable Human, Social, and Economic Development @FCTX3:Christian Seelos, visiting lecturer, IESE Business School Johanna Mair, professor, IESE Business School @FCTX2: 25. Hybrid Value Chains: Social Innovations and Development of the Small Farmer Irrigation Market in Mexico @FCTX3:Valeria Budinich, vice president, Full Economic Citizenship Initiative, Ashoka: Innovators for the Public Kimberly Manno Reott, Mexico country director, Full Economic Citizenship Initiative, Ashoka: Innovators for the Public Stéphanie Schmidt, director, Ashoka: Innovators for the Public @FCTX2: 26. Entrepreneurship and Poverty Alleviation in South Africa @FCTX3:Frederick Ahwireng-Obeng, professor of business administration (economics) and director of research, Wits Business School Mthuli Ncube, professor of finance and director of executive education, Wits Business School @FCTX2: 27. A Gentler Capitalism: Black Business Leadership in the New South Africa @FCTX3:Linda A. Hill, Wallace Brett Donham Professor of Business Administration, Harvard Business School Maria Farkas, doctoral student, Department of Sociology, University of Michigan @FCTX:PART SIX: MEASURING SUCCESS @FCTX2: 28. Microfinance: Business, Profitability, and Creation of Social Value @FCTX3:Michael Chu, senior lecturer, Harvard Business School @FCTX2: 29. Alleviating Global Poverty Through Microfinance: Factors and Measures of Financial, Economic, and Social Performance @FCTX3:Marc J. Epstein, Distinguished Research Professor of Management, Rice University Christopher A. Crane, president and CEO, Opportunity International @FCTX2: 30. Strong Double-Bottom-Line Banking @FCTX3:David J. Porteous, director, Bankable Frontier Associates, LLC @FCTX2: 31. H&R Block's Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid? @FCTX3:David T. Rose, assistant vice president, market research and competitive strategy, H&R Block Daniel Schneider, research associate, Harvard Business School Peter Tufano, Sylvan C. Coleman Professor of Financial Management, Harvard Business School @FCTX2: 32. When Is Doing Business with the Poor Good-for the Poor? A Household and National Income Accounting Approach @FCTX3:Herman B. Leonard, professor of business administration, Harvard Business School, George F. Baker, Jr., Professor of Public Management, Kennedy School of Government, Harvard University @FCTX2:Conference Participants Notes References About the Contributors About the Editors Index
Library of Congress Subject Headings for this publication:
Social responsibility of business -- Congresses.
Poor -- Congresses..
International business enterprises -- Moral and ethical aspects -- Congresses.
Social responsibility of business -- Developing countries -- Congresses.
Poor -- Developing countries -- Congresses.
International business enterprises -- Moral and ethical aspects -- Developing countries -- Congresses.