Table of contents for Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson with Jeannie Levinson and Amy Levinson.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Introduction
Part I. The Guerrilla Approach
1. What Is Guerrilla Marketing Today?
2. The Need for Guerrilla Marketing
3. The Sixteen Monumental Secrets of Guerrilla Marketing
4. Developing a Guerrilla Marketing Plan
5. Developing Truly Creative Marketing
6. Selecting the Most Lethal Marketing Methods
7. Secrets of Saving Marketing Money
8. Research: The Starting Point of a Guerrilla Marketing Campaign
Part II. Mini-Media Marketing
9. Truths about Mini-Media Marketing
Part III. Maxi-Media Marketing
10. Maxi-Media Marketing, Guerrilla Style
Part IV. New Media Marketing
11. E-Media Marketing
12. Info-Media Marketing
13. Human Media Marketing
14. Non-Media Marketing
Part V. The Nature of the Guerrilla
15. Guerrilla Company Attributes
16. Guerrilla Company Attitudes
17. Guerrilla Marketing Psychology
The 200 Weapons of Guerrilla Marketing
Acknowledgements
Informational Arsenal for Guerrillas
Index

Library of Congress Subject Headings for this publication:

Marketing.
Small business -- Management.
Advertising.