Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents Preface 1 Managerial Decision Making 2. Leadership and the Workforce 3. Motivation 4 Management of Global Media Organizations 5. Innovation and the Future 6. Law, Regulation, and Ethics 7. Planning 8. Market Analysis 9 Marketing and Research 10 Making Sense of It All: Managing Knowledge Extended Case Studies References Author Index Subject Index
Library of Congress Subject Headings for this publication:
Mass media -- Management -- Case studies.