Table of contents for Media management : a casebook approach / by George Sylvie ... [et al.].

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
 
Contents
Preface
1	Managerial Decision Making
2.	Leadership and the Workforce
3.	Motivation
4	Management of Global Media Organizations
5.	Innovation and the Future
6.	Law, Regulation, and Ethics
7.	Planning
8.	Market Analysis
9	Marketing and Research
10	Making Sense of It All: Managing Knowledge
Extended Case Studies
References
Author Index
Subject Index

Library of Congress Subject Headings for this publication:

Mass media -- Management -- Case studies.