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Contents Acknowledgments Introduction Part I: How to Write a Business Plan 1 Start from Strength: What's in It for Me? 2 Capture the Elusive Readers: What's in It for Them? 3 Conquer the First Draft: The Easy Part 4 Edit for Power: The Hard Part 5 Prepare for Success: Develop a Realistic Marketing Plan 6 Demonstrate Financial Credibility: Money Still Makes the World Go 'Round Gerry Young 7 Writing in the 21st Century: A Guide to Today's New Mechanics Part II: How to Write a Business Proposal 8 Raise the Bar: What You Are Really Proposing 9 Tie the Knot: Why Your Proposal Makes the Prospect so Nervous 10 The Art and Science of Persuasion: Convince Readers to See It Your Way 11 Watch Winners at Work: A Model Proposal Appendices Gerry Young Appendix A: Financial Ratios Appendix B: Estimating and Calculating Direct Costs Appendix C: Key Financial Terms Appendix D: Financial Resources on the World Wide Web
Library of Congress Subject Headings for this publication:
New business enterprises -- Planning.
Proposal writing in business.