Table of contents for Introduction to information systems / James A. O'Brien, George M. Marakas.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Contents
Module I Foundation Concepts
Chapter 1 Foundations of Information Systems in Business
Section I: Foundation Concepts: Information Systems in Business 
Real World Case 1: Sew What? Inc.: The Role of Information Technology in Small 
Business Success
The Real World of Information Systems 
What Is an Information System? 
Information Technologies 
What You Need to Know
An IS Knowledge Framework for Business Professionals 
The Fundamental Roles of IS in Business 
Trends in Information Systems 
The Role of e-Business in Business 
Types of Information Systems 
Operations Support Systems
Management Support Systems 
Other Classifications of Information Systems 
Managerial Challenges of Information Technology 
Success and Failure with IT 
Developing IS Solutions 
Challenges and Ethics of IT 
Challenges of IT Careers 
The IS Function 
Section II: Foundation Concepts: The Components of Information Systems 
Real World Case 2: Autosystems: The Business Value of a Successful IT System for 
a 
Small Manufacturer 
System Concepts: A Foundation 
What Is a System? 
Feedback and Control 
Other System Characteristics 
Components of an Information System 
Information System Resources 
People Resources 
Hardware Resources 
Software Resources 
Data Resources 
Network Resources 
Information System Activities 
Input of Data Resources 
Processing of Data into Information 
Output of Information Products 
Storage of Data Resources 
Control of System Performance 
Recognizing Information Systems 
Real World Case 3: Heidelberg, Honeywell, and Eaton: Using Information 
Technology 
to Build Smart Products and Services 
Chapter 2 Competing with Information Technology 
Section I: Fundamentals of Strategic Advantage 
Real World Case 1: FedEx Corporation: Investing in Information Technology for 
Competitive Advantage in a Dynamic Global Environment 
Strategic IT 
Competitive Strategy Concepts 
Competitive Forces and Strategies 
Strategic Uses of Information Technology 
Other Competitive Strategies 
Building a Customer-Focused Business 
The Value Chain and Strategic IS 
Value Chain Examples 
Section II: Using Information Technology for Strategic Advantage 
Real World Case 2: GE and GE Healthcare: Using Information Technology to Create 
Strategic Customer Relationships 
Strategic Uses of IT 
Reengineering Business Processes 
The Role of Information Technology 
Becoming an Agile Company 
Creating a Virtual Company 
Virtual Company Strategies 
Building a Knowledge-Creating Company 
Knowledge Management Systems 
Real World Case 3: GE, Dell, Intel, GM, and Others: Debating the Competitive 
Advantage of Information Technology 
Module II Information Technologies
Chapter 3 Computer Hardware 
Section I: Computer Systems: End User and Enterprise Computing 
Real World Case 1: Northrup Grumman, Boeing, and Others: Employee Connectivity 
Trumps ROI as Wireless Mobile Devices Change the Work Environment 
Introduction 
A Brief History of Computer Hardware 
Types of Computer Systems 
Microcomputer Systems 
Computer Terminals 
Network Computers 
Information Appliances 
Midrange Systems 
Mainframe Computer Systems 
Supercomputer Systems 
Technical Note: The Computer System Concept 
Computer Processing Speeds 
Moore?s Law: Where Do We Go from Here? 
Section II: Computer Peripherals: Input, Output, and Storage Technologies 
Real World Case 2: Apple Inc.: The iPod, the iMac, and the Business Lessons of 
Closed 
Systems 
Peripherals 
Input Technologies 
Pointing Devices 
Pen-Based Computing 
Speech Recognition Systems 
Optical Scanning 
Other Input Technologies 
Output Technologies 
Video Output 
Printed Output 
Storage Trade-Offs 
Computer Storage Fundamentals 
Direct and Sequential Access 
Semiconductor Memory 
Magnetic Disks 
Types of Magnetic Disks 
RAID Storage 
Magnetic Tape 
Optical Disks 
Business Applications 
Radio Frequency Identification 
Predictions for the Future
Real World Case 3: E-Trade, Verizon Communications, AAA, and Others: Advances in 
Business Applications of Speech Recognition Technology 
Chapter 4 Computer Software 
Section I: Application Software: End User Applications 
Real World Case 1: Wolf Peak International: Failure and Success in Application 
Software for the Small-to-Medium Enterprise 
Introduction to Software 
What Is Software? 
Types of Software 
Application Software for End Users 
Business Application Software 
Software Suites and Integrated Packages 
Web Browsers and More 
Electronic Mail, Instant Messaging, and Weblogs 
Word Processing and Desktop Publishing 
Electronic Spreadsheets 
Presentation Graphics 
Personal Information Managers 
Groupware 
Software Alternatives 
Application Service Providers 
Software Licensing 
Section II: System Software: Computer System Management 
Real World Case 2: Google, Microsoft, and Others: Transforming the Desktop with 
Webtop Software Applications 
System Software Overview 
Overview 
Operating Systems 
Operating System Functions 
Microsoft Windows 
UNIX 
Linux 
Open-Source Software
Mac OS X 
Other System Management Programs 
Programming Languages 
Machine Languages 
Assembler Languages 
High-Level Languages 
Fourth-Generation Languages 
Object-Oriented Languages 
Web Languages and Services 
HTML 
XML 
Java and .NET 
Web Services 
Programming Software 
Language Translator Programs 
Programming Tools 
Real World Case 3: Microsoft and Others: Developing Software for How Companies 
Do 
Business 
Chapter 5 Data Resource Management 
Section I: Technical Foundations of Database Management 
Real World Case 1: Amazon, eBay, and Google: Unlocking and Sharing Business 
Databases 
Database Management 
Fundamental Data Concepts 
Character 
Field 
Record 
File 
Database 
Database Structures 
Hierarchical Structure 
Network Structure 
Relational Structure 
Relational Operations 
Multidimensional Structure 
Object-Oriented Structure 
Evaluation of Database Structures 
Database Development 
Data Planning and Database Design 
Section II: Managing Data Resources 164 Data Resource Management 164 Types of 
Databases 
Real World Case 2: Emerson and Sanofi: Data Stewards Seek Data Conformity 
Data Resource Management
Types of Databases
Operational Databases 
Distributed Databases 
External Databases 
Hypermedia Databases 
Data Warehouses and Data Mining 
Data Mining 
Traditional File Processing 
Problems of File Processing 
The Database Management Approach 
Database Management System 
Database Interrogation 
Database Maintenance 
Application Development 
Real World Case 3: Acxiom Corporation: Data Demands Respect 
Chapter 6 Telecommunications and Networks 
Section I: The Networked Enterprise 
Real World Case 1: Best Buy, MedStar Health, and Unifi: The Challenges and 
Benefits 
of Wireless Mobile Applications 
Networking the Enterprise 
The Concept of a Network 
Metcalfe?s Law 
Trends in Telecommunications 
Industry Trends 
Technology Trends 
Business Application Trends 
Internet2 
The Business Value of Telecommunications Networks 
The Internet Revolution 
Internet Service Providers 
Internet Applications 
Business Use of the Internet 
The Business Value of the Internet 
The Role of Intranets 
The Business Value of Intranets 
The Role of Extranets 
Section II: Telecommunications Network Alternatives 
Real World Case 2: Metric & Multistandard Components Corp.: The Business Values 
of a Secure Managed Network for a Small-to-Medium Business 
Telecommunications Alternatives 
A Telecommunications Network Model 
Types of Telecommunications Networks 
Wide Area Networks 
Local Area Networks 
Virtual Private Networks 
Client/Server Networks 
Network Computing 
Peer-to-Peer Networks 
Digital and Analog Signals 
Telecommunications Media 
Wired Technologies
Twisted-Pair Wire 
Coaxial Cable 
Fiber Optics 
The Problem of ?The Last Mile? 
Wireless Technologies 
Terrestrial Microwave 
Communications Satellites 
Cellular and PCS Systems 
Wireless LANs 
Bluetooth 
The Wireless Web 
Telecommunications Processors 
Modems 
Internetwork Processors 
Multiplexers 
Telecommunications Software 
Network Management 
Network Topologies 
Network Architectures and Protocols 
Protocols
Network Architectures
The OSI Model 
The Internet?s TCP/IP 
Voice Over IP 
Bandwidth Alternatives 
Switching Alternatives 
Network Interoperability 
Real World Case 3: SAIC, Hewlett-Packard, GE, and Others: The Business Case for 
Wireless Sensor Networks 
Module III Business Applications
Chapter 7 Electronic Business Systems 
Section I: Enterprise Business Systems 
Real World Case 1: Forex Capital Markets and Wyse Technology: The Business 
Benefits of Customer Relationship Management 
Introduction 
Cross-Functional Enterprise Applications 
Enterprise Application Architecture 
What Is CRM? 
Contact and Account Management 
Sales 
Marketing and Fulfillment 
Customer Service and Support 
Retention and Loyalty Programs 
The Three Phases of CRM 
Benefits and Challenges of CRM 
CRM Failures 
What Is ERP? 
Benefits and Challenges of ERP 
The Costs of ERP 
Causes of ERP Failures 
What Is SCM? 
Electronic Data Interchange 
The Role of SCM 
Benefits and Challenges of SCM 
Enterprise Application Integration 
Transaction Processing Systems
The Transaction Processing Cycle
Enterprise Collaboration Systems 
Tools for Enterprise Collaboration 
Section II: Functional Business Systems 
Real World Case 2: Yahoo, Google, and Chrysler: How the Internet Is Changing 
Advertising and Marketing 
IT in Business 
Marketing Systems 
Interactive Marketing 
Targeted Marketing 
Sales Force Automation 
Manufacturing Systems 
Computer-Integrated Manufacturing 
Human Resource Systems 
HRM and the Internet 
HRM and Corporate Intranets 
Accounting Systems 
Online Accounting Systems 
Financial Management Systems 
Real World Case 3: Tesco: Applying Lean Logistics to Supply Chain Management
Chapter 8 Electronic Commerce Systems 
Section I: Electronic Commerce Fundamentals 
Real World Case 1: eBay versus Google and Microsoft: The Competitive Battle for 
e-
Commerce Supremacy 
Introduction to Electronic Commerce 
The Scope of e-Commerce 
e-Commerce Technologies 
Categories of e-Commerce 
Essential e-Commerce Processes 
Access Control and Security 
Profiling and Personalizing 
Search Management 
Content and Catalog Management 
Workflow Management 
Event Notification 
Collaboration and Trading 
Electronic Payment Processes 
Web Payment Processes 
Electronic Funds Transfer 
Secure Electronic Payments 
Section II: e-Commerce Applications and Issues 
Real World Case 2: Entellium, Digg, Peerflix, Zappos, and Jigsaw: Success for 
Second 
Movers in e-Commerce
e-Commerce Applications and Issues 
e-Commerce Trends 
Business-to-Consumer e-Commerce 
e-Commerce Success Factors 
Web Store Requirements 
Developing a Web Store 
Serving Your Customers 
Managing a Web Store 
Business-to-Business e-Commerce 
e-Commerce Marketplaces 
Clicks and Bricks in e-Commerce 
e-Commerce Integration 
Other Clicks and Bricks Strategies 
e-Commerce Channel Choices 
Real World Case 3: Yahoo and Flickr: Will Social Media and Social Networking 
Give 
Yahoo a Competitive Edge on the Web? 
Chapter 9 Decision Support Systems 
Section I: Decision Support in Business 
Real World Case 1: Oracle Corporation and Others: Dashboards for Excecutive 
Business Professionals: The Power and the Challenge 
Introduction 
Information, Decisions, and Management 
Information Quality 
Decision Structure 
Decision Support Trends 
Decision Support Systems 
Example
DSS Components 
Management Information Systems 
Management Reporting Alternatives 
Online Analytical Processing 
Geographic Information and Data Visualization Systems 
Using Decision Support Systems 
What-If Analysis 
Sensitivity Analysis 
Goal-Seeking Analysis 
Optimization Analysis 
Data Mining for Decision Support 
Executive Information Systems 
Features of an EIS 
Enterprise Portals and Decision Support 
Enterprise Information Portals 
Knowledge Management Systems 
Section II: Artificial Intelligence Technologies in Business 
Real World Case 2: Harrah?s Entertainment, LendingTree, DeepGreen Financial and 
Cisco Systems: Successes and Challenges of Automated Decision Making 
Business and AI 
An Overview of Artificial Intelligence 
The Domains of Artificial Intelligence 
Expert Systems 
Components of an Expert System 
Expert System Applications 
Benefits of Expert Systems 
Limitations of Expert Systems 
Developing Expert Systems 
Knowledge Engineering 
Neural Networks 
Fuzzy Logic Systems 
Fuzzy Logic in Business 
Genetic Algorithms 
Virtual Reality 
VR Applications 
Intelligent Agents 
Real World Case 3: IBM, Linden Labs, and Others: The Business Case for Virtual 
Worlds a 3D Internet 
Module IV Development Processes
Chapter 10 Developing Business/IT Solutions 
Section I: Developing Business Systems 
Real World Case 1: Intuit Inc.: Innovation in Customer-Driven Development of 
Small 
Business and Consumer Software 
IS Development 
The Systems Approach 
Systems Thinking 
Example
Systems Analysis and Design 
The Systems Development Life Cycle 
Starting the Systems Development Process 
Feasibility Studies 
Operational Feasibility 
Economic Feasibility 
Technical Feasibility 
Human Factors Feasibility 
Legal/Political Feasibility 
Systems Analysis 
Organizational Analysis 
Analysis of the Present System 
Logical Analysis 
Functional Requirements Analysis and Determination 
Systems Design 
Prototyping 
The Prototyping Process 
User Interface Design 
System Specifications 
End-User Development 
Focus on IS Activities 
Doing End-User Development 
Technical Note: Overview of Object-Oriented Analysis and Design
Section II: Implementing Business Systems 
Real World Case 2: The Implementation Challenges of Knowledge Management 
Initiatives 
Implementation 
Implementing New Systems 
Project Management 
What Is a Project? 
The Process of Project Management 
Evaluating Hardware, Software, and Services 
Hardware Evaluation Factors 
Software Evaluation Factors 
Evaluating IS Services 
Other Implementation Activities 
Testing 
Data Conversion 
Documentation 
Training 
System Conversion Strategies 
Postimplementation Activities 
Systems Maintenance 
Postimplementation Review 
Implementation Challenges 
User Resistance and Involvement 
Change Management 
A Change Management Process 
Real World Case 3: Indiana University: Financial Aid System Implementation: 
Success 
or Failure?
Module V Management Challenges
Chapter 11 Security and Ethical Challenges 
Section I: Security, Ethical, and Societal Challenges of IT 
Real World Case 1: Cyberscams: Four Top Cybercriminals: Who They Are and What 
They Do 
Introduction 
Business/IT Security, Ethics, and Society 
Ethical Responsibility of Business Professionals 
Business Ethics 
Technology Ethics 
Ethical Guidelines 
Computer Crime 
Hacking and Cracking
Cyber Theft 
Unauthorized Use at Work 
Software Piracy 
Theft of Intellectual Property 
Computer Viruses and Worms 
Adware and Spyware 
Privacy Issues 
Privacy on the Internet 
Computer Matching 
Privacy Laws 
Computer Libel and Censorship 
The Current State of Cyberlaw 
Other Challenges 
Employment Challenges 
Computer Monitoring 
Challenges in Working Conditions 
Challenges to Individuality 
Health Issues 
Ergonomics 
Societal Solutions 
Section II: Security Management of Information Technology 
Real World Case 2: Lowe?s, TCI, Bank of America, ChoicePoint, and Others: 
Failures 
in Data Security Management 
Introduction 
Tools of Security Management 
Internetworked Security Defenses 
Encryption 
Firewalls 
Denial of Service Attacks 
e-Mail Monitoring 
Virus Defenses 
Other Security Measures 
Security Codes 
Backup Files 
Security Monitors 
Biometric Security 
Computer Failure Controls 
Fault-Tolerant Systems 
Disaster Recovery 
System Controls and Audits 
Information System Controls
Auditing IT Security 
Real World Case 3: Western Corporate Federal Credit Union and Others: Managing 
Information Security 
Chapter 12 Enterprise and Global Management of Information Technology 
Section I: Managing Information Technology 
Real World Case 1: Hewlett-Packard: Managing Radical Change in IT to Support New 
Business Goals 
Business and IT 
Managing Information Technology 
Business/IT Planning 
Information Technology Architecture 
Managing the IT Function 
Organizing IT 
Managing Application Development 
Managing IS Operations 
IT Staff Planning 
The CIO and Other IT Executives 
Technology Management 
Managing User Services 
Outsourcing and Offshoring IT and IS 
Outsourcing 
Offshoring 
Failures in IT Management 
Management Involvement and Governance 
Section II: Managing Global IT 
Real World Case 2: IBM Corporation: Competing Globally by Offshoring IT Workers 
and Giving Away Technology 
The International Dimension 
Global IT Management 
Cultural, Political, and Geoeconomic Challenges 
Global Business/IT Strategies 
Global Business/IT Applications 
Global IT Platforms 
The Internet as a Global IT Platform 
Global Data Access Issues 
Internet Access Issues 
Global Systems Development 
Systems Development Strategies 
Real World Case 3: Northwestern Mutual Life, GE, and Boeing: The Business 
Challenges of Outsourcing 
Review Quiz Answers 
Selected References 
Glossary for Business Professionals 
Name Index 
Company Index 
Subject Index 

Library of Congress Subject Headings for this publication:

Business -- Data processing.
Management -- Data processing.
Management information systems.
Electronic commerce.