Table of contents for Branding only works on cattle : why it's obsolete and costs too much money-- and what you need to know about consumer behavior in the 21st century / Jonathan Salem Baskin.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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TABLE OF CONTENTS
Chapter 1 - Your Branding is Useless			Page 13
Chapter 2 - Traces in a Cloud Chamber			Page 48
Chapter 3 - The New Nike						Page 81
Chapter 4 - The Rise of the Anti-Brand			Page 115
Chapter 5 - The Myth of the Consumer/Producer	Page 152
Chapter 6 - The Outsourcing of Consent			Page 185
Chapter 7 - Games as Purpose, Not Distraction	Page 223
Chapter 8 - It Takes a Company				Page 257
Chapter 9 - The Buzz in Buzz Marketing			Page 290
Chapter 10 - The Emperor's New Clothes			Page 
325

Library of Congress Subject Headings for this publication:

Branding (Marketing).
Consumer behavior.
Information behavior.
Internet searching.
Business enterprises -- Computer network resources.