Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
TABLE OF CONTENTS Chapter 1 - Your Branding is Useless Page 13 Chapter 2 - Traces in a Cloud Chamber Page 48 Chapter 3 - The New Nike Page 81 Chapter 4 - The Rise of the Anti-Brand Page 115 Chapter 5 - The Myth of the Consumer/Producer Page 152 Chapter 6 - The Outsourcing of Consent Page 185 Chapter 7 - Games as Purpose, Not Distraction Page 223 Chapter 8 - It Takes a Company Page 257 Chapter 9 - The Buzz in Buzz Marketing Page 290 Chapter 10 - The Emperor's New Clothes Page 325
Library of Congress Subject Headings for this publication:
Business enterprises -- Computer network resources.