Table of contents for Business research methods / Donald R. Cooper, Pamela S. Schindler.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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>contents 
 Contents
 part I
 	 Introduction to Business Research
1	Research in Business
Why Study Business Research?
Information and Competitive Advantage
	Goals
	Decision Support
	Business Intelligence
	Strategy
	Tactics
Hierarchy of Information-Based Decision Makers
The Research Process: A Preview
 Is Research Always Problem-Solving Based?
What Is Good Research?
	A Glimpse at Four Research Studies
summary
key terms
discussion questions
cases
Appendix 1a How the Research Industry Works
 2 Ethics in Business Research
	 What Are Research Ethics?
	 Ethical Treatment of Participants
 Benefits
		Deception
		Informed Consent
		Debriefing Participants
		Rights to Privacy
		Data Collection in Cyberspace
 Ethics and the Sponsor
		Confidentiality
		The Sponsor-Researcher Relationship
		Right to Quality Research
		Sponsor?s Ethics
	 Researchers and Team Members
		Safety
		Ethical Behavior of Assistants
		Protection of Anonymity
	 Professional Standards
	 Resources for Ethical Awareness
 summary
 key terms
 discussion questions
 cases
 
 
 3 Thinking like a Researcher
 The Language of Research
	 Concepts
 Constructs
 Definitions
 Variables
 Propositions and Hypotheses
 Theory
 	Models
 Research and the Scientific Method
 	Sound Reasoning for Useful Answers
 	 summary
	 key terms
 discussion questions
	 cases
 4	 The Research Process: An Overview
 The Research Process
 Stage 1: Clarifying the Research Question
 Stage 2: Proposing Research
 Resource Allocation and Budgets [AU: DELETE THIS 
HEAD?]
 Valuing Research Information
 Evaluation Methods
 The Research Proposal
 Stage 3: Designing the Research Project
 Sampling Design
 Pilot Testing
 Stage 4: Data Collection and Preparation
 Stage 5: Data Analysis and Interpretation
 Stage 6: Reporting the Results
 Research Process Issues
 The Favored-Technique Syndrome
 Company- Database Strip-Mining
 Unsearchable Questions
 Ill-Defined Management Problems
 Politically Motivated Research 
 summary
	 key terms
 discussion questions
	 cases
 5 Clarifying the Research Question through Secondary Data and 
Exploration
 A Search Strategy for Exploration
 Levels of Information
 Types of Information Sources
 Evaluating Information Sources
 Mining Internal Sources
 Evolution of Data Mining
 Data-Mining Process
 The Question Hierarchy: How Ambiguous Questions Become 
Actionable 
 Research
 The Management Question
 The Research Question
 Investigative Questions
 Measurement Questions 
	 summary
	 key terms
 discussion questions
	 cases
 Appendix 5a Bibliographic Database Searches [AU: PLEASE 
VERIFY 
THESE
 Appendix 5b Advanced Searches 
APPENDICES HEADS.]
 	 
 
 part II
 The Design of Business Research
 6 Research Design: An Overview 
 
 What Is Research Design?
		Classification of Designs
	 Exploratory Studies
		Qualitative Techniques
		Secondary Data Analysis
		Experience Survey
		Focus Groups
 Two-Stage Design
	 Descriptive Studies
	 Causal Studies
	 summary
	 key terms
	 discussion questions
	 cases
 7 Qualitative Research
	 What Is Qualitative Research?
	 Qualitative versus Quantitative Research
		The Controversy
		The Distinction
	 The Process of Qualitative Research
	 Qualitative Research Methodologies
		Sampling
		Interviews
		Individual Depth Interviews
		Group Interviews
	 Combining Qualitative Methodologies	
		Case Study
		Action Research
	 Merging Qualitative and Quantitative Methodologies
	 summary
	 key terms
	 discussion questions
	 cases
 8	 Observation Studies
	 The Uses of Observation
	 	Nonbehavioral Observation
		Behavioral Observation
	 Evaluation of the Observation Method
	 The Observer-Participant Relationship
		Directness of Observation
		Concealment
		Participation
	 Conducting an Observation Study
		The Type of Study
 		Content Specification
		Observer Training
		Data Collection
	 Unobtrusive Measures
	 summary
	 key terms
	 discussion questions
	 cases
 9	 Surveys
	 Characteristics of the Communication Approach
		Error in Communication Research
		Choosing a Communication Method	
	 Self-Administered Surveys
		Evaluation of the Self-Administered Survey
		Maximizing Participation in the Self-Administered Survey
		Self-Administered Survey Trends
	 Survey via Telephone Interview
		Evaluation of the Telephone Interview
		Telephone Survey Trends
	 Survey via Personal Interview
		Evaluation of the Personal Interview Survey
	 Selecting an Optimal Survey Method
		Outsourcing Survey Services
	 summary
	 key terms		
	 discussion questions
	 cases
 10 Experiments
	 What Is Experimentation?
	 An Evaluation of Experiments
		Advantages
		Disadvantages
	 Conducting an Experiment
		Selecting Relevant Variables
		Specifying Treatment Levels
		Controlling the Experimental Environment
		Choosing the Experimental Design
		Selecting and Assigning Participants
		Pilot Testing, Revising, and Testing
		Analyzing the Data
	 Validity in Experimentation
		Internal Validity
		External Validity
	 Experimental Research Designs
		Preexperimental Designs
		True Experimental Designs
		Field Experiments: Quasi- or Semi-Experiments
	 summary
	 key terms
	 discussion questions
	 cases 
	 Appendix 10a Complex Experimental Designs
	 Appendix 10b Test Markets
	 part III
	 The Sources and Collection of Data
 
 11 Measurement
	 The Nature of Measurement
		What Is Measured?
	 Measurement Scales 
		Nominal Scales
		Ordinal Scales
		Interval Scales
		Ratio Scales
	 Sources of Measurement Differences
		Error Sources
	 The Characteristics of Good Measurement
		Validity
		Reliability
		Practicality
	 summary
	 key terms
	 discussion questions
	 cases
 12	 Measurement Scales
	 The Nature of Attitudes
		The Relationship between Attitudes and Behavior
		Attitude Scaling
	 Selecting a Measurement Scale
		Research Objectives
		Response Types
		Data Properties
		Number of Dimensions
		Balanced or Unbalanced
		Forced or Unforced Choices
		Number of Scale Points
		Rater Errors
	 Rating Scales
		Simple Attitude Scales
		Likert Scales
		Semantic Differential Scales
		Numerical/Multiple Rating List Scales
		Stapel Scales
		Constant-Sum Scales
		Graphic Rating Scales
	 Ranking Scales
	 Sorting
	 Cumulative Scales
	 summary
	 key terms
	 discussion questions
	 cases
 13 Questionnaires and Instruments
	 Phase 1: Revisiting the Research Question Hierarchy
		Type of Scale for Desired Analysis
		Communication Approach
		Disguising Objectives and Sponsors
		Preliminary Analysis Plan
	 Phase 2: Constructing and Refining the Measurement Questions
		Question Categories and Structure
		Question Content
		Question Wording
		Response Strategy
		Sources of Existing Questions
	 Phase 3: Drafting and Refining the Instrument
		Participant Screening and Introduction
		Measurement Question Sequencing
		Instructions
		Conclusions
		Overcoming Instrument Problems
		The Value of Pretesting
	 summary
	 key terms
	 discussion questions
 cases
 
 Appendix 13a Crafting Effective Measurement Questions
 Appendix 13b Pretesting Options and Discoveries
 
 14 Sampling
	 The Nature of Sampling
		Why Sample?
		What Is a Good Sample?
		Types of Sample Design
	 Steps in Sampling Design
 	What Is the Target Population?
 	What Are the Parameters of Interest?
 	What Is the Sampling Frame?
 	What Is the Appropriate Sampling Method?
 	What Size Sample Is Needed?
 Probability Sampling
 	Simple Random Sampling
 	Complex Probability Sampling
 Nonprobability Sampling
 	Practical Considerations
 	Methods
 summary
 key terms
 discussion questions
 cases
 
 Appendix 14a Determining Sample Size
 
 part IV
 Analysis and Presentation of Data
 
 15 Data Preparation and Description
	 Introduction
	 Editing
		Field Editing
		Central Editing
	 Coding
		Codebook Construction
		Coding Closed Questions
		Coding Open-Ended Questions
		Coding Rules
		Using Content Analysis for Open Questions
		?Don?t Know? Responses
		Missing Data
	 Data Entry
		Alternative Data Entry Formats
		On the Horizon
	 summary
	 key terms
	 discussion questions
	 cases
	 Appendix 15 a Describing Data Statistically
 16 Exploring, Displaying, and Examining Data
	 Exploratory Data Analysis
		Frequency Tables, Bar Charts, and Pie Charts
		Histograms
		Stem-and-Leaf Displays
		Pareto Diagrams
		Boxplots
		Mapping
	 Cross-Tabulation
		The Use of Percentages
		Other Table-Based Analysis
	 summary
	 key terms
	 discussion questions
	 cases 
 17	 Hypothesis Testing
	 Introduction
	 Statistical Significance
		The Logic of Hypothesis Testing
		Statistical Testing Procedures
		Probability Values (p values)
	 Tests of Significance
		Types of Tests
		How to Select a Test
		Selecting Tests Using the Choice Criteria
		One-Sample Tests
		Two-Independent-Samples Tests
		Two-Related-Samples Tests
		k-Independent-Samples Tests
		k-Related-Samples Tests
	 summary
	 key terms
	 discussion questions
	 cases
 18 Measures of Association
	 Introduction
	 Bivariate Correlation Analysis
		Pearson?s Product Moment Coefficient r
		Scatterplots for Exploring Relationships
		The Assumptions of r
		Computation and Testing of r
		Interpretation of Correlations
	 Simple Linear Regression
		The Basic Model
		Concept Application
		Method of Least Squares
		Predictions
		Testing the Goodness of Fit
	 Nonparametric Measures of Association
		Measures for Nominal Data
		Measures for Ordinal Data
	 summary
	 key terms
	 discussion questions
	 cases
 19 Multivariate Analysis: An Overview
	 Introduction
	 Selecting a Multivariate Technique
	 Dependency Techniques
		Multiple Regression
		Discriminant Analysis
		MANOVA
		Structural Equation Modeling
		Conjoint Analysis
	 Interdependency Techniques
		Factor Analysis
		Cluster Analysis
		Multidimensional Scaling
	 summary
	 key terms
	 discussion questions
	 cases
 20 Presenting Insights and Findings: Written and Oral Reports
	 Introduction
	 The Written Research Report
	 	Short Reports
		Long Reports
 Research Report Components
 	Prefatory Items
 	Introduction
 	Methodology
 	Findings
 	Conclusions
 	Appendices
 	Bibliography
 Writing the Report
 	Prewriting Concerns
 	Writing the Draft
 	Presentation Considerations
 Presentation of Statistics
 	Text Presentation
 	Semitabular Presentation
 	Tabular Presentation
 	Graphics
 Oral Presentations
 	Preparation
 	Delivery
 	Audiovisuals
 summary
	 key terms
	 discussion questions
	 cases
 case abstracts
 appendices
		
 a Business Research Requests and Proposals (with Sample RFP)
	 Proposing Research
	 The Request for Proposal (RFP)
		Creating the RFP
	The Research Proposal
	Sponsor Uses
	Researcher Benefits
	Types of Research Proposals
		Internal Proposals
		External Proposals	
	Structuring the Research Proposal
		Executive Summary
		Problem Statement
	Covering Kids RFP
	
 b Nonparametric Significance Tests	
	 One-Sample Test
	 	Kolmogorov-Smirnov Test
	 Two-Sample Tests
	 	 Sign Test
	 	Wilcoxon Matched-Pairs Test
		Kolmogorov-Smirnov Two-Samples Test
		Mann-Whitney U Test
		Other Nonparametric Tests
	 k-Samples Tests
		Kruskal-Wallis Test
 c Selected Statistical Tables
 References and Readings
 Glossary
 Photo Credits
 Index

Library of Congress Subject Headings for this publication:

Industrial management -- Research.