Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
>contents Contents part I Introduction to Business Research 1 Research in Business Why Study Business Research? Information and Competitive Advantage Goals Decision Support Business Intelligence Strategy Tactics Hierarchy of Information-Based Decision Makers The Research Process: A Preview Is Research Always Problem-Solving Based? What Is Good Research? A Glimpse at Four Research Studies summary key terms discussion questions cases Appendix 1a How the Research Industry Works 2 Ethics in Business Research What Are Research Ethics? Ethical Treatment of Participants Benefits Deception Informed Consent Debriefing Participants Rights to Privacy Data Collection in Cyberspace Ethics and the Sponsor Confidentiality The Sponsor-Researcher Relationship Right to Quality Research Sponsor?s Ethics Researchers and Team Members Safety Ethical Behavior of Assistants Protection of Anonymity Professional Standards Resources for Ethical Awareness summary key terms discussion questions cases 3 Thinking like a Researcher The Language of Research Concepts Constructs Definitions Variables Propositions and Hypotheses Theory Models Research and the Scientific Method Sound Reasoning for Useful Answers summary key terms discussion questions cases 4 The Research Process: An Overview The Research Process Stage 1: Clarifying the Research Question Stage 2: Proposing Research Resource Allocation and Budgets [AU: DELETE THIS HEAD?] Valuing Research Information Evaluation Methods The Research Proposal Stage 3: Designing the Research Project Sampling Design Pilot Testing Stage 4: Data Collection and Preparation Stage 5: Data Analysis and Interpretation Stage 6: Reporting the Results Research Process Issues The Favored-Technique Syndrome Company- Database Strip-Mining Unsearchable Questions Ill-Defined Management Problems Politically Motivated Research summary key terms discussion questions cases 5 Clarifying the Research Question through Secondary Data and Exploration A Search Strategy for Exploration Levels of Information Types of Information Sources Evaluating Information Sources Mining Internal Sources Evolution of Data Mining Data-Mining Process The Question Hierarchy: How Ambiguous Questions Become Actionable Research The Management Question The Research Question Investigative Questions Measurement Questions summary key terms discussion questions cases Appendix 5a Bibliographic Database Searches [AU: PLEASE VERIFY THESE Appendix 5b Advanced Searches APPENDICES HEADS.] part II The Design of Business Research 6 Research Design: An Overview What Is Research Design? Classification of Designs Exploratory Studies Qualitative Techniques Secondary Data Analysis Experience Survey Focus Groups Two-Stage Design Descriptive Studies Causal Studies summary key terms discussion questions cases 7 Qualitative Research What Is Qualitative Research? Qualitative versus Quantitative Research The Controversy The Distinction The Process of Qualitative Research Qualitative Research Methodologies Sampling Interviews Individual Depth Interviews Group Interviews Combining Qualitative Methodologies Case Study Action Research Merging Qualitative and Quantitative Methodologies summary key terms discussion questions cases 8 Observation Studies The Uses of Observation Nonbehavioral Observation Behavioral Observation Evaluation of the Observation Method The Observer-Participant Relationship Directness of Observation Concealment Participation Conducting an Observation Study The Type of Study Content Specification Observer Training Data Collection Unobtrusive Measures summary key terms discussion questions cases 9 Surveys Characteristics of the Communication Approach Error in Communication Research Choosing a Communication Method Self-Administered Surveys Evaluation of the Self-Administered Survey Maximizing Participation in the Self-Administered Survey Self-Administered Survey Trends Survey via Telephone Interview Evaluation of the Telephone Interview Telephone Survey Trends Survey via Personal Interview Evaluation of the Personal Interview Survey Selecting an Optimal Survey Method Outsourcing Survey Services summary key terms discussion questions cases 10 Experiments What Is Experimentation? An Evaluation of Experiments Advantages Disadvantages Conducting an Experiment Selecting Relevant Variables Specifying Treatment Levels Controlling the Experimental Environment Choosing the Experimental Design Selecting and Assigning Participants Pilot Testing, Revising, and Testing Analyzing the Data Validity in Experimentation Internal Validity External Validity Experimental Research Designs Preexperimental Designs True Experimental Designs Field Experiments: Quasi- or Semi-Experiments summary key terms discussion questions cases Appendix 10a Complex Experimental Designs Appendix 10b Test Markets part III The Sources and Collection of Data 11 Measurement The Nature of Measurement What Is Measured? Measurement Scales Nominal Scales Ordinal Scales Interval Scales Ratio Scales Sources of Measurement Differences Error Sources The Characteristics of Good Measurement Validity Reliability Practicality summary key terms discussion questions cases 12 Measurement Scales The Nature of Attitudes The Relationship between Attitudes and Behavior Attitude Scaling Selecting a Measurement Scale Research Objectives Response Types Data Properties Number of Dimensions Balanced or Unbalanced Forced or Unforced Choices Number of Scale Points Rater Errors Rating Scales Simple Attitude Scales Likert Scales Semantic Differential Scales Numerical/Multiple Rating List Scales Stapel Scales Constant-Sum Scales Graphic Rating Scales Ranking Scales Sorting Cumulative Scales summary key terms discussion questions cases 13 Questionnaires and Instruments Phase 1: Revisiting the Research Question Hierarchy Type of Scale for Desired Analysis Communication Approach Disguising Objectives and Sponsors Preliminary Analysis Plan Phase 2: Constructing and Refining the Measurement Questions Question Categories and Structure Question Content Question Wording Response Strategy Sources of Existing Questions Phase 3: Drafting and Refining the Instrument Participant Screening and Introduction Measurement Question Sequencing Instructions Conclusions Overcoming Instrument Problems The Value of Pretesting summary key terms discussion questions cases Appendix 13a Crafting Effective Measurement Questions Appendix 13b Pretesting Options and Discoveries 14 Sampling The Nature of Sampling Why Sample? What Is a Good Sample? Types of Sample Design Steps in Sampling Design What Is the Target Population? What Are the Parameters of Interest? What Is the Sampling Frame? What Is the Appropriate Sampling Method? What Size Sample Is Needed? Probability Sampling Simple Random Sampling Complex Probability Sampling Nonprobability Sampling Practical Considerations Methods summary key terms discussion questions cases Appendix 14a Determining Sample Size part IV Analysis and Presentation of Data 15 Data Preparation and Description Introduction Editing Field Editing Central Editing Coding Codebook Construction Coding Closed Questions Coding Open-Ended Questions Coding Rules Using Content Analysis for Open Questions ?Don?t Know? Responses Missing Data Data Entry Alternative Data Entry Formats On the Horizon summary key terms discussion questions cases Appendix 15 a Describing Data Statistically 16 Exploring, Displaying, and Examining Data Exploratory Data Analysis Frequency Tables, Bar Charts, and Pie Charts Histograms Stem-and-Leaf Displays Pareto Diagrams Boxplots Mapping Cross-Tabulation The Use of Percentages Other Table-Based Analysis summary key terms discussion questions cases 17 Hypothesis Testing Introduction Statistical Significance The Logic of Hypothesis Testing Statistical Testing Procedures Probability Values (p values) Tests of Significance Types of Tests How to Select a Test Selecting Tests Using the Choice Criteria One-Sample Tests Two-Independent-Samples Tests Two-Related-Samples Tests k-Independent-Samples Tests k-Related-Samples Tests summary key terms discussion questions cases 18 Measures of Association Introduction Bivariate Correlation Analysis Pearson?s Product Moment Coefficient r Scatterplots for Exploring Relationships The Assumptions of r Computation and Testing of r Interpretation of Correlations Simple Linear Regression The Basic Model Concept Application Method of Least Squares Predictions Testing the Goodness of Fit Nonparametric Measures of Association Measures for Nominal Data Measures for Ordinal Data summary key terms discussion questions cases 19 Multivariate Analysis: An Overview Introduction Selecting a Multivariate Technique Dependency Techniques Multiple Regression Discriminant Analysis MANOVA Structural Equation Modeling Conjoint Analysis Interdependency Techniques Factor Analysis Cluster Analysis Multidimensional Scaling summary key terms discussion questions cases 20 Presenting Insights and Findings: Written and Oral Reports Introduction The Written Research Report Short Reports Long Reports Research Report Components Prefatory Items Introduction Methodology Findings Conclusions Appendices Bibliography Writing the Report Prewriting Concerns Writing the Draft Presentation Considerations Presentation of Statistics Text Presentation Semitabular Presentation Tabular Presentation Graphics Oral Presentations Preparation Delivery Audiovisuals summary key terms discussion questions cases case abstracts appendices a Business Research Requests and Proposals (with Sample RFP) Proposing Research The Request for Proposal (RFP) Creating the RFP The Research Proposal Sponsor Uses Researcher Benefits Types of Research Proposals Internal Proposals External Proposals Structuring the Research Proposal Executive Summary Problem Statement Covering Kids RFP b Nonparametric Significance Tests One-Sample Test Kolmogorov-Smirnov Test Two-Sample Tests Sign Test Wilcoxon Matched-Pairs Test Kolmogorov-Smirnov Two-Samples Test Mann-Whitney U Test Other Nonparametric Tests k-Samples Tests Kruskal-Wallis Test c Selected Statistical Tables References and Readings Glossary Photo Credits Index
Library of Congress Subject Headings for this publication:
Industrial management -- Research.