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CONTENTS Table of Contents Preface PART I INTRODUCTION Chapter 1 Introduction to Media Literacy PART II KEYS TO INTERPRETING MEDIA MESSAGES Section I: Process Chapter 2: Elements of Communication Chapter 3: Process * Media Communicator * Function Chapter 4: Process * Comparative Media * Audience Section II: Context Chapter 5: Historical Context Chapter 6: Cultural Context Chapter 7: Structure Section III Framework Chapter 8: Framework * Introduction * Plot Chapter 9: Framework * Genre * Conclusion Section IV Production Elements Chapter 10: Production Elements * Editing * Color * Lighting * Shape * Scale * Relative Position * Movement Chapter 11: Production Elements * Point of View * Angle * Connotative Words * Connotative Images * Performance * Sound Worksheet-Keys to Interpreting Media Messages PART III MEDIA FORMATS Chapter 12 Journalism Chapter 13 Advertising Chapter 14 American Political Communications Chapter 15 Digital Media PART IV ISSUES AND OUTCOMES Chapter 16 Issues in Media Communication Chapter 17 Outcomes Glossary Suggested Reading Index
Library of Congress Subject Headings for this publication:
Media literacy.