Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Foreword Introduction Chapter 1: Look What We Can Do Chapter 2: Go from R&D to R&WE Chapter 3: How May We Help We? Chapter 4: Customer, Sell Thyself Chapter 5: If We Build It, We Will Come Chapter 6: Welcome to the National Bank of We Chapter 7: Make Everyone a C-We-O Chapter 8: Lead from the Rear Afterword
Library of Congress Subject Headings for this publication:
Strategic alliances (Business).
Social participation -- Economic aspects.
Customer relations.
Customer services.
Marketing research.