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Contents Preface Chapter One: Introduction to Proposals Why Do We Write Proposals? Rhetoric The Proposal Genre The Writing Process and Four Rhetorical Elements A Comment on Research Proposals Case Study: Elmdale Hill Chapter Two: Identifying Problems and Opportunities Two Basic Reasons for Writing Proposals Unsolicited and Solicited Proposals Determining Stasis A Description of the RFP Interpretation Process Defining the Problem or Opportunity Applying Stasis Questions Case Study: What Is Elmdale Hill¿s Problem? Chapter Three: Purpose, Readers, Context The Proposal-Writing Process The Rhetorical Situation International Readers and Contexts The Rhetorical Situation at Earl Grey Focusing a Writing Team with the Rhetorical Situation Case Study: Defining the Rhetorical Situation Chapter Four: Describing the Current Situation Why Describe the Current Situation? Arguing Logically Inventing the Situation Section Researching Logical Relationships Mapping in Teams Writing the Situation Section Lisa Miller¿s Situation Section A Note on Situation Sections in Research Proposals Case Study: Describing the Situation in Elmdale Chapter Five: Developing a Plan The Importance of the Plan Section Setting Goals Setting Goals for the Earl Grey Project Answering the How Question Mapping a Plan for the Earl Grey Proposal Organizing the Plan Section Answering the Why Questions Writing the Plan Section A Comment on Research Methodologies Case Study: A Plan for Creating Unity Chapter Six: Describing Qualifications The Importance of Trust Types of Qualifications Sections What Makes You Different Makes You Attractive Inventing the Content of the Qualifications Section Writing the Qualifications Section Creating a Persona To Boilerplate or Not to Boilerplate Case Study: Who Is Qualified for the Work? Chapter Seven: Introductions, Costs, and Benefits Framing the Body of the Proposal Setting the Stage: The Purpose of an Introduction Inventing the Introduction Writing the Introduction The Introduction to the Earl Grey Proposal Costs and Benefits: Concluding the Proposal Inventing and Writing the Conclusion Concluding the Earl Grey Proposal Case Study: Beginnings and Endings Chapter Eight: Developing Budgets Budgets: The Bottom Line Budget Basics Budgeting in Teams Inventing a Budget Writing the Budget Rationale or Budget Section The Budget for the Earl Grey Proposal Case Study: Money Issues Chapter Nine: Writing With Style Good Style Is a Choice, Not an Accident What Is Style? Writing Plain Sentences Writing Plain Paragraphs Persuasive Style Case Study: Revising for Clarity and Power Chapter Ten: Designing Proposals ¿How You Say Something¿¿ How Readers Look at Proposals Four Principles of Design The Process of Designing a Proposal Case Study: Creating a Look Chapter Eleven: Using Graphics The Need for Graphics Guidelines for Using Graphics Using Graphics to Display Information and Data Case Study: Inventing Visuals Chapter Twelve: Putting the Proposal Together Seeing the Proposal as a Whole Document Inventing Front Matter Inventing Back Matter Revising the Proposal Case Study: Revising and Polishing Example Proposal: ¿A Proposal to Start a Merchants Association in Elmdale Hill¿ Example Proposal: ¿Managing Office Growth: A Proposal to Earl Grey Design from Insight Systems¿ References Index
Library of Congress Subject Headings for this publication:
Proposal writing in business.