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TABLE OF CONTENTS Introduction 1 Persuasion, Argument, and the Case Method 2 What Is a Case? ANALYSIS 3 How to Analyze a Case 4 Case Analysis Demonstration Case study: Malaysia in the 1990s (A) 5 Problems Case study: Allentown Materials Corporation: The Electronic Products Division 6 Decisions Case study: General Motors: Packard Electric Division 7 Evaluations Case study: Allentown Materials Corporation: The Electronic Products Division DISCUSSION 8 How to Discuss a Case WRITING 9 How to Write a Case-based Essay 10 Problem Essays Case study: Allentown Materials Corporation: The Electronic Products Division (Abridged) Sample essay 11 Decision Essays Case studies: General Electric: Major Appliance Business Group (Abridged) and Whistler Corporation (A) Sample essays 12 Evaluation Essays Disguised case Sample essay Cases Beer, M., and J. Suesse. Allentown Materials Corporation: The Electronic Products Division (Abridged). 9-498-047. Boston: Harvard Business School Publishing, 1997. General Electric: Major Appliance Business Group (Abridged), 9-693-067. Boston: Harvard Business School Publishing, 1992, rev. 1993. Pisano, G. Whistler Corporation (A). 9-690-011. Boston: Harvard Business School Publishing, 1990. Reinhardt, F. Malaysia in the 1990s (A). 9-797-074. Boston: Harvard Business School Publishing, 1997. Wheelwright, S. C., and G.K. Gill. General Motors: Packard Electric Division. 9-691-030. Boston: Harvard Business School Publishing, 1990, rev. 1999.
Library of Congress Subject Headings for this publication:
Management -- Case studies -- Study and teaching.