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Start Your Own Business Table of Contents ON YOUR MARK. Part One: Think Chapter 1: Introduction Chapter 2: Taking The Plunge: Get ready to be an entrepreneur Chapter 3: Good Idea! How to get an idea for your business Chapter 4: Good Timing: Should you launch your business full or part time? Chapter 5: Build It Or Buy It? Starting a business vs. buying one Part Two: Plan Chapter 6: Choose Your Target: Defining your market Chapter 7: If You Build It, Will They Come? Conducting market research Chapter 8: The Name Game: Naming your business Chapter 9: Make It Legal: Choosing a business structure Chapter 10: Plan Of Attack: Creating a winning business plan Chapter 11: It's Official: Don't forget licenses and permits New Chapter 12: Protect Yourself: Understanding patents, trademarks and copyrights Chapter 13: Call In The Pros: Hiring a lawyer and an accountant Part Three: Fund Chapter 14: All In The Family: Financing starts with your friends and relatives Chapter 15: Nothing Ventured, Nothing Gained: How to find and attract investors Chapter 16: Looking For Loans: The ins and outs of debt financing Chapter 17: Fed Funds: How to get government loans GET SET. Part Four: Prepare Chapter 18: What's Your Deal? Negotiating successfully Chapter 19: Site Seeking: Choosing a location for your business Chapter 20: Bring It Home: Starting a homebased business Chapter 21: Looking Good: Creating a professional image Chapter 22: Stock Answers: The lowdown on inventory Chapter 23: It's In The Mail: Setting up mailing systems and shipping accounts Chapter 24: Charging Ahead: Offering your customers credit Chapter 25: Cover Your Assets: Getting business insurance Chapter 26: Staff Smarts: Hiring employees Chapter 27: Perk Up: Developing an employee benefits plan Part Five: Buy Chapter 28: Buyer's Guide: Business equipment basics Chapter 29: Play It Safe: Tech security and privacy Chapter 30: Business 24/7: Using technology to boost your productivity Chapter 31: Net Works: Building your company website Chapter 32: Keep In Touch: Using technology to stay connected Chapter 33: Drive Time: The inside scoop on buying or leasing a car GO. Part Six: Market Chapter 34: Brand Aid: Building a brand Chapter 35: Marketing Genius: Advertising and marketing your business Chapter 36: Net Sales: Online advertising and marketing Chapter 37: Talking Points: How to promote your business Chapter 38: Sell It!: Effective selling techniques Chapter 39: Now Serving: Offering superior customer service Part Seven: Profit Chapter 40: Keeping Score: The basics of bookkeeping Chapter 41: Making A Statement: How to create financial statements Chapter 42: On the Money: Effectively managing your finances Chapter 43: Pay Day: How to pay yourself Chapter 44: Tax Talk: What you need to know about your taxes Part Eight: Succeed Chapter 45: It's About Time: Time management Chapter 46: Second Wind: Learning from your failures Appendix A: Business Resources Appendix B: Government Listings Appendix B: Small-Business-Friendly Banks Index
Library of Congress Subject Headings for this publication:
New business enterprises -- Management.
Small business -- Management.