Table of contents for Start your own business / by Entrepreneur Press and Rieva Lesonsky.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Start Your Own Business
Table of Contents
ON YOUR MARK.
Part One: Think
Chapter 1: Introduction
Chapter 2: Taking The Plunge: Get ready to be an entrepreneur
Chapter 3: Good Idea! How to get an idea for your business
Chapter 4: Good Timing: Should you launch your business full or part 
time?
Chapter 5: Build It Or Buy It? Starting a business vs. buying one
Part Two: Plan 
Chapter 6: Choose Your Target: Defining your market
Chapter 7: If You Build It, Will They Come? Conducting market research
Chapter 8: The Name Game: Naming your business
Chapter 9: Make It Legal: Choosing a business structure
Chapter 10: Plan Of Attack: Creating a winning business plan
Chapter 11: It's Official: Don't forget licenses and permits
New Chapter 12: Protect Yourself: Understanding patents, trademarks and 
copyrights 
Chapter 13: Call In The Pros: Hiring a lawyer and an accountant
Part Three: Fund 
Chapter 14: All In The Family: Financing starts with your friends and 
relatives
Chapter 15: Nothing Ventured, Nothing Gained: How to find and attract 
investors
Chapter 16: Looking For Loans: The ins and outs of debt financing
Chapter 17: Fed Funds: How to get government loans
GET SET.
Part Four: Prepare 
Chapter 18: What's Your Deal? Negotiating successfully 
Chapter 19: Site Seeking: Choosing a location for your business
Chapter 20: Bring It Home: Starting a homebased business
Chapter 21: Looking Good: Creating a professional image
Chapter 22: Stock Answers: The lowdown on inventory
Chapter 23: It's In The Mail: Setting up mailing systems and shipping 
accounts
Chapter 24: Charging Ahead: Offering your customers credit
Chapter 25: Cover Your Assets: Getting business insurance
Chapter 26: Staff Smarts: Hiring employees
Chapter 27: Perk Up: Developing an employee benefits plan
Part Five: Buy
Chapter 28: Buyer's Guide: Business equipment basics
Chapter 29: Play It Safe: Tech security and privacy
Chapter 30: Business 24/7: Using technology to boost your productivity
Chapter 31: Net Works: Building your company website
Chapter 32: Keep In Touch: Using technology to stay connected
Chapter 33: Drive Time: The inside scoop on buying or leasing a car
GO.
Part Six: Market
Chapter 34: Brand Aid: Building a brand
Chapter 35: Marketing Genius: Advertising and marketing your business
Chapter 36: Net Sales: Online advertising and marketing 
Chapter 37: Talking Points: How to promote your business
Chapter 38: Sell It!: Effective selling techniques
Chapter 39: Now Serving: Offering superior customer service
Part Seven: Profit
Chapter 40: Keeping Score: The basics of bookkeeping
Chapter 41: Making A Statement: How to create financial statements
Chapter 42: On the Money: Effectively managing your finances
Chapter 43: Pay Day: How to pay yourself
Chapter 44: Tax Talk: What you need to know about your taxes
Part Eight: Succeed 
Chapter 45: It's About Time: Time management 
Chapter 46: Second Wind: Learning from your failures
Appendix A: Business Resources
Appendix B: Government Listings
Appendix B: Small-Business-Friendly Banks
Index	

Library of Congress Subject Headings for this publication:

New business enterprises -- Management.
Small business -- Management.