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TABLE OF CONTENTS Introduction How Multi-Channel Marketing Works Using this Book Chapter 1 MASTERING EBAY The Lowdown Getting Started How It Works What Sells Best Pros and Cons Action Plan EBay Success Story: 1Busyman Discount Games EBay Success Story: Inflatable Madness EBay Success Story: Fleegolf Chapter 2 CONQUERING AMAZON.COM The Lowdown Getting Started How It Works What Sells Best Pros and Cons Action Plan Amazon.com Success Story: DJangos Amazon.com Success Story: Captain Dave?s Chapter 3 AUCTIONS AND SHOPPING ON YAHOO! The Lowdown Getting Started How It Works What Sells Best Pros and Cons Action Plan Yahoo! Success Story: My Wedding Favors Yahoo! Success Story: Harbor Sweets Chapter 4 BUILDING YOUR OWN SITE The Lowdown Getting Started How It Works What Sells Best Pros and Cons Action Plan Web Site Success Story: Replacements, Ltd. Web Site Success Story: Organic Bouquet Chapter 5 OTHER AUCTION SITES AND ONLINE MARKETPLACES Overstock Auctions The Lowdown Getting Started How It Works What Sells Best uBid The Lowdown Getting Started How It Works What Sells Best iOffer.com The Lowdown Getting Started How It Works What Sells Best Half.com The Lowdown Getting Started How It Works What Sells Best Half.com Action Plan Pros and Cons of the Various Auction Sites Action Plan Alternative Auction Site Success Story: GEMAffair Alternative Auction Site Success Story: Pennyworth Sales Chapter 6 SEARCH ENGINE MARKETING The Lowdown How It Works Pros and Cons Action Plan Search Engine Success Story: Home D¿cor Products, Inc. Chapter 7 USING THE COMPARISON SHOPPING ENGINES The Lowdown Getting Started How It Works Pros and Cons Action Plan Comparison Shopping Engine Success Story: ZipZoomFly Chapter 8 ADVERTISING AND AFFILIATE PROGRAMS The Lowdown Getting Started How It Works Pros and Cons What to Watch Out For Action Plan Affiliate Success Story: SeatGuru.com Affiliate Success Story: Wendy Shepherd.com 50 Keys to Becoming an Online Millionaire Resources Acknowledgments Index
Library of Congress Subject Headings for this publication:
Electronic commerce.
Internet marketing.
Internet auctions.
Success in business.
eBay (Firm).