Table of contents for The undermining of beliefs in the autonomy and rationality of consumers

Table of contents for The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

 Contents. Preface, PART 1. THE RENEWED INTEREST IN THE UNCONSCIOUS AND FREE WILL: A PROGRESS REPORT FOR MARKETING, Chapter 1: The relegation of free choice and free will, Chapter 2: The Dominance of the Adaptive Unconscious (?), PART 2. POSTMODERNISM: THE ATTACK ON ALL ASPECTS OF RATIONALITY AND MODERNITY, Chapter 3: The Claims Made by Postmodernism, Chapter 4: Central philosophical assertions of postmodernism

Library of Congress Subject Headings for this publication:

Consumers' preferences.
Consumer behavior.
Consumers -- Research.
Marketing -- Psychological aspects.