Table of contents for The soul of the corporation : how to manage your company's identity / Hamid Bouchikhi, John Kimberly.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

 Front Matter
Introduction: Leadership Challenges in the Age of Identity
Chapter 1	The I*Dimension
Chapter 2	The Bright Side of the I*Dimension
Chapter 3	The Dark Side of the I*Dimension
Chapter 4	Casualties of the I*Dimension
Chapter 5	To Blend or Not To Blend: Identity Integration in Mergers and Acquisitions
Chapter 6	When Should the Cord Be Cut? Managing Identity in Spin-Offs
Chapter 7	Identity in Strategic Alliances and Joint Ventures
Chapter 8	Managing the I*Dimension at Organizational and Brand Levels
Chapter 9	Masters of the I*Dimension
Chapter 10	Diagnosing Your Firm?s Identity
Chapter 11	Strategies for Leading in the Age of Identity
Epilogue
Index

Library of Congress Subject Headings for this publication:

Corporate culture.
Corporate image.
Brand name products -- Management.
Business names -- Management.