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Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Forward ? Dr. Michael Nobel Section One ? Once Upon a Time Chapter One ? My Life In and Around Small Businesses 1 Section Two ? The Principles of Success Chapter Two: Plan ? Don?t Just Wing It 24 Chapter Three: You Must Know What You Don?t Know 45 Chapter Four: Challenge the Conventional Wisdom 60 Chapter Five: No Guts, No Glory - Mistakes, Risk and Change 78 Chapter Six: Seek an Edge by Finding Your Niche 95 Chapter Seven: The Key is the People Around You 112 Chapter Eight: Disaster Always Looms - Survive the Potholes 127 Section Three ? The Tools for Success Chapter Nine: Where to Get the Critical Answers and Help 149 Chapter Ten: Government and Big Business Want to Help 173 Chapter Eleven: Overcoming the Intimidation Hurdle 193 Chapter Twelve: Demystifying Capital and Getting Financial Help 208 Section Four: Summing Up Chapter Thirteen: The ABC?s of Success 225 Chapter Fourteen: You Can and Will Succeed 243 Section Five: Appendix Important Links to Sources of Help 254
Library of Congress Subject Headings for this publication:
Small business -- United States -- Management.
Small business -- United States -- Finance.
New business enterprises -- United States.
Entrepreneurship -- United States.
Success in business -- United States.