Table of contents for Authenticity : contending with the new consumer sensibility / James H. Gilmore, B. Joseph Pine II.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Chapter 1	Authenticity: The New Business Imperative
Chapter 2	The Demand for Authenticity: Why Now?	 	
		Drivers of This New Consumer Sensibility
Chapter 3	The Supply of Inauthenticity: What is Going On?
Authentic Industries and Three Axioms of Authenticity
Chapter 4	Rendering Authenticity: What Are Your Options?
The Five Genres of Authenticity
Chapter 5	Fake, Fake, It is ALL Fake: Why All Offerings Are Inauthentic
		The two-part test and the Real/Fake 2x2 matrix
Chapter 6	Five Areas Where Consumers Judge Your Authenticity: What You Say
			introducing Ten Equations of Authenticity
Chapter 7	Placemaking and the Location Hierarchy: Where are You?
			including a guide to mapping your placemaking portfolio
Chapter 8	Mapping Strategy against Authenticity: What to Do Next?
introducing Minkowski Space and the Minkowski Sequence
Chapter 9	Mapping Your Execution Zone: How to Do It?
			introducing the Polarity Tests for the Five Genres

Library of Congress Subject Headings for this publication:

Product management.
Consumer behavior.
Consumers' preferences.