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Table of Contents Contributors 1. Introduction to Visual Marketing Michel Wedel and Rik Pieters Part 1. Visual Attention and Perception 2. Eye Movements during Reading, Scene Perception, Visual Search and While Looking at Print Advertisements Keith Rayner and Monica S. Castelhano 3. The Informativeness of Eye-Movements for Visual Marketing: Six Cornerstones Rik Pieters and Michel Wedel 4. The Effect of Selecting and Ignoring on Liking Nader T. Tavassoli Part 2. Visual Cognition 5. Differentiating the Pictorial Element in Advertising: a Rhetorical Perspective Edward F. McQuarrie 6. Geometry in the Market Place Eric Greenleaf and Priya Raghubir 7. Are Visual Perception Biases Hard-Wired? Priya Raghubir 8. Spatial Perception Research: An Integrative Review of Length, Area, Volume, and Number Perception Aradhna Krishna Part 3. Action and Choice 9. Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments Joan Meyers-Levy and Rui (Juliet) Zhu 10. Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young 11. Images and Preference: A Feeling-as-Information Analysis Hyejeung Cho, Norbert Schwarz, and Hyunjin Song Epilogue 12. Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors Chris Janiszewski
Library of Congress Subject Headings for this publication:
Advertising -- Psychological aspects.
Visual perception.