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TABLE OF CONTENTS Preface: Brick & Mortar Shopping in the 21st Century: An Overview Tina M. Lowrey 5 pages; 0 figures; 0 tables; 0 line drawings; 0 photos Part I: Mood and Cognition Effects on Shopping Behavior Chapter 1 ¿ Brands in Space: New Thinking About Experiential Retail Robert Kozinets 22 pages; 1 figure; 0 tables; 0 line drawings; 0 photos Chapter 2 ¿ The Role of Thin Slice Judgments in Retail Environments Kai-Yu Wang, Laura A. Peracchio, and David Luna 32 pages; 0 figures; 0 tables; 0 line drawings; 0 photos Chapter 3 ¿ Music Effects on Shopping Behavior: A Review of Experimental Evidence David Allan 34 pages; 1 figure; 1 table; 0 line drawings; 0 photos Chapter 4 ¿ Online vs. Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior Margaret K. Hogg and Elfriede Penz 41 pages; 3 figures; 0 tables; 0 line drawings; 0 photos Part II: New Findings in Retailing Strategy Chapter 5 ¿ The Art of Marketing Sumire Crader and Judith Lynne Zaichkowsky 33 pages, 0 figures; 0 tables; 0 line drawings; 6 photos Chapter 6 ¿ Building Trust in Multi-Channel Firms: The Interacting Effects of Physical Presence, Brand Familiarity, and Consensus Information Ray L. Benedkctus, III, Michael K. Brady, Peter R. Darke, and Clay M. Voorhees 37 pages; 0 figures; 1 table; 0 line drawings; 0 photos Chapter 7 ¿ Brand Evaluations of Co-Branded Products: The Brand Licensing Effect Najam U. Saqib and Rajesh V. Manchanda 29 pages; 0 figures; 3 tables; 0 line drawings; 0 photos Part III: The Influence of Social Identity Variables on Shopping Behavior Chapter 8 ¿ Exploring the Link Between the ¿New Masculinity¿ and Consumption: Underlying Tensions and Shopping Behavior Linda Tuncay and Cele C. Otnes 32 pages; 0 figures; 0 tables; 0 line drawings; 0 photos Chapter 9 ¿ Developing a Power-Responsibility Equilibrium Model to Assess ¿Brick & Mortar¿ Retail Discrimination: Balancing Consumer, Corporate, and Government Interests Jerome D. Williams, May O. Lwin, Anne-Marie G. Hakstian, and Velma A. R. Gooding 37 pages; 1 figure; 1 table; 0 line drawings; 0 photos Chapter 10 ¿ The Shopping Environment as Crossroads of Society: Insights from Retail Experiences in Apartheid and Post-Apartheid South Africa Julie A. Ruth 30 pages; 0 figures; 1 table; 0 line drawings; 0 photos Part IV: Methodological Innovations for Studying Shopping Behavior Chapter 11 ¿ Assessing In-Store Consumer Cognition: The Validity and Prognostic Value of Video-Cued Thought Protocols Oliver B. Büttner and Günter Silberer 32 pages; 0 figures; 0 tables; 0 line drawings; 0 photos Chapter 12 ¿ Cartoon Sequence Stimuli: Addressing the Mystery of Consumer Decision-Making and Rationale Dale Paulson 28 pages; 1 figure; 0 tables; 9 line drawings; 0 photos Chapter 13 ¿ Behavior at the POS ¿ Classical and Newer Methods of Recording It Günter Silberer 36 pages; 3 figures; 0 tables; 0 line drawings; 0 photos
Library of Congress Subject Headings for this publication:
Consumer behavior -- Congresses.
Shopping -- Congresses.
Consumption (Economics) -- Social aspects -- Congresses.