Table of contents for Crash course in marketing for libraries / Susan Webreck Alman.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Table of Contents
Introduction
Chapter 1: The Planning Process for Your Marketing Plan
Defining Marketing
The Marketing Planning Process
Gathering Data About Your Community
	Surveys
	Observation
	Focus Groups
	Nominal Group Technique
Analyzing Your Community's Needs
	Environmental Scan
	SWOT Analysis
Deciding What Method(s) to Use
	Lots of Time and Money
	Some Time and Some Money
	No Time and No Money
Putting It All Together
Chapter 2: Develop a Marketing Plan
	Marketing Plan Components
	The Executive Summary
		Introduce Your Organization
		Mission Statement and Goals and Objectives
		List the People Involved in the Marketing Plan
		Summary of the Marketing Objectives and Recommended Strategies
	Environmental Scan
	Marketing Goals and Objectives
	Marketing Plan and Strategy
	The Action Plan
	Budget
	Evaluation
	Examples of Marketing Plans
Chapter 3: Communicate to the Community: 
Using the Media, Newsletters and Annual Reports to Market the Library
	Creating a Media List
	Contacting People on Your Media List
		Getting To Know You
		Getting to Know You Better
	Press Release
	Public Service Announcement
		Public Service Announcement Template
	Press Kits
	Calendar of Events
	Annual Reports
	Newsletters
		Newsletter Template
Useful Sources
		American Library Association
		Association of Research Libraries
		Medical Library Association	
		Ready, Set, Go! Free Marketing Resources!
Handling Bad Press
Chapter 4: Fundraising 
	Developing Relationships
	Local Funding
	Friends of the Library
	Grants
		State and Federal Funding
		Foundations
		Corporate Funding/Corporate Foundations/Local Businesses
		Private Donors and Benefactors
	Electronic Fundraising Resources 
Appendix A: Nominal Group Technique
Appendix B: Boiler Plate
Appendix C: John Cotton Dana Award Information
Appendix D: Sample Marketing Plans
Appendix E: Poster Examples
Appendix F: Sample Annual Reports
Appendix G: Sample Newsletters
Appendix H: Bibliography

Library of Congress Subject Headings for this publication:

Libraries -- Marketing.