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Contents List of Illustrations 000 Introduction: Histories and Globality 000 1. Similitude and Global Relationships: Self- Representation in Mustamudu 000 2. The Social Logics of Need: Consumer Desire in Mombasa 000 3. The Global Repercussions of Consumerism: East African Consumers and Industrialization 000 4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar 000 5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar 000 6. Picturesque Contradictions: New Taxonomies of East Africans 000 Conclusion 000 Notes 000 Bibliography 000 Index 000
Library of Congress Subject Headings for this publication:
Consumer behavior -- Africa, Eastern.
Globalization -- Africa, Eastern.