Table of contents for Starbucked : a double tall tale of caffeine, commerce, and culture / Taylor Clark.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Introduction: The Experiment
Part I: The Rise of the Mermaid
Chapter 1: Life Before Lattes
Chapter 2: A Caffeinated Craze
Chapter 3: The Siren¿s Song
Chapter 4: Leviathan
Part II: Getting Steamed
Chapter 5: Storm Brewing
Chapter 6: A Fair Trade?
Chapter 7: What¿s in Your Cup
Chapter 8: Green Apron Army
Chapter 9: The Seattle Colonies
Epilogue: The Last Drop

Library of Congress Subject Headings for this publication:

Starbucks Coffee Company.
Coffee industry -- History.
Coffee -- Social aspects.
Coffee shops -- Social aspects.
Corporate culture -- Case studies.
International business enterprises -- United States -- Case studies.