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Foreword by Haley Barbour Foreword by David Wilhelm Introduction Part I Planning and Organizing the Campaign 1. The Office You Want to Run For 2. Election Statistics 3. Local Election Laws¿Getting on the Ballot 4. Financial Reporting 5. District Geography and Demography 6. Talking to an Old Hand 7. Campaign Theme and Strategy 8. Party, Nonpartisan, and Independent Candidates 9. Computers¿Using Them in the Campaign Part II Campaigning¿The People 10. You Have to Have a Plan 11. Scheduling and a Calendar 12. The Campaign Manager 13. Getting a Volunteer Coordinator 14. The Candidate 15. Money and Fundraising 16. Winning It One Precinct at a Time Part III Campaign Procedures and Techniques 17. Literature¿The Campaign Brochure 18. Getting a Good Mailing List 19. Doing a Mailing 20. Radio and Television 21. Newspapers 22. Yard Signs and Billboards 23. Going Door to Door 24. Miscellaneous Things That Ought to Be Mentioned Part IV Appendixes A. Sample Campaign Plan B. Initial Planning Worksheet C. Week-by-Week Campaign Planning Form D. Nominating-Petition Worksheet E. Sample Volunteer Card F. Sample Scheduling Form G. Directory of State Elections Officers H. Glossary of Terms Index
Library of Congress Subject Headings for this publication:
Local elections -- United States -- Handbooks, manuals, etc.
Campaign management -- United States -- Handbooks, manuals, etc.
Political campaigns -- United States -- Handbooks, manuals, etc.